Posts Tagged ‘classification’

Smarten Up Your Content

mmrWhat’s your content smarts? Chances are they’re not as strong as you’d like them to be.

Research this month from MindMetre Research shows that 89 percent of organizations believe they need to gain greater insight into their growing volumes of unstructured data to improve their commercial advantages and gain a competitive edge. That insight into such data, the research reports, could feed a number of business-boosting scenarios. “This content can be used to provide insights for proposals and projects, to inform business relationships, to enable collaboration, to avoid repetition of research, to repurpose content, and generally to streamline the flow of enterprise knowledge and avoid replication of work already done,” says Paul Lindsell, Managing Director of MindMetre.

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NLP Market Set For Growth; HealthCare Among Leading Early Adopter Industries

rsz_language_pixThe natural language processing (NLP) market is moving ahead at a steady clip. According to the recently released report, Natural Language Processing Market – Worldwide Market Forecast and Analysis (2013 – 2018), the sector is estimated to grow from $3,787.3 million in 2013 to $9,858.4 million in 2018. That’s an estimated 21 percent CAGR.

The report considers the market to factor in multiple technologies — recognition technologies such as Interactive Voice Response, Optical Character Recognition, and pattern and image recognition; operational technologies such as auto coding and classification and categorization technologies; and text analytics and speech analytics technologies; as well as machine translation, information extraction and question-answer report generation.

Driving the uptake, the report notes, is the need to enhance customer experiences, especially in an age when the smartphone rules, and Big Data predominates. Big-time industry adopters of the technology, it cites, are healthcare, banking and financial services, and e-commerce, where a big growth in real-time and unstructured customer data and transaction information can be taken in hand by NLP technology to analyze customer needs and then optimize responses to them, taking out some of the human labor costs of doing so.

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New Temnos Platform Aims To Help Publishers, Brands Better Understand Content To Better Optimize It

Content intelligence at scale. That’s the promise of the new Temnos platform from the company of the same name. Aimed equally at publishing networks that want to do a better job monetizing their output and brands with their own content initiatives, Temnos delivers metadata and metacontent for every URL sent its way, with the goal of helping the user understand its strengths and weaknesses, what audiences are primed to respond to it, how it might be repackaged to better direct to groups of readers or advertisers, what alternate headlines can be drawn out, and what summaries can be used, with the user’s choice of a more optimistic or pessimistic slant, low- or high-brow angle, and other features.

“It’s a good time to do this because both marketing advertising players and publishers and publishing networks are all hungry to make their products better,” says Temnos founder and executive chairman Tim Musgrove, who founded advanced semantic search and corpus analytics company TextDigger, which was acquired by Federated Media in 2010. Musgrove was Federated Media’s chief scientist in its Data Science Group until June, and Federated Media is one of the early adopters of the Temnos platform. “They find they can get a lot more leverage out of content marketing by doing this,” says Musgrove, helping to boost the CPM earned from marketers. “They can package their campaigns in a way that feels like it’s narrowing the targeting and not narrowing the inventory.”

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Christine Connors on the History of Classification

Christine Connors has written a short history of classification, noting how today’s taxonomies play into the grand scheme of things. Connors begins, “The earliest known means of classifying an object and keeping it in order are girginakku. These are ancient Mesopotamian clay tablets that were attached to scrolls and tablets and used to identify the contents. Examples of approximately 5300 years in age can be found in the British Museum. Girginakku at Glencairn. These clay tablets were used for many purposes, including cataloging. The famous Library of Alexandria in Egypt housed one of the earliest forms of library catalog in the third century BCE. The library reportedly housed more than 120,000 scrolls which were stored in bins categorized by subject.” Read more

Going Out with a Bang at SemTech

The Cogito blog concluded its coverage of last week’s Semantic Technology Conference with a recap of Laura Campbell’s closing keynote address. Campbell is the director of strategic initiatives at the Library of Congress. Her keynote was entitled Semantic Technology at the Library of Congress: “Campbell began her presentation by explaining that one of the most pressing problems in wanting to ensure the acquisition and preservation of the largest collection of knowledge and easy access to the best examples of American creativity (strategic objectives of the Library of Congress), is management of our changing connections to available content.” Read more

Understanding + Classification = Monetization From the Semantic Web, Says OpenAmplify

Semantic technology web services provider OpenAmplify unveiled the next
solution in its portfolio at this week’s Semantic Web Summit. It’s adding
onto its OpenAmplify platform, which surfaces the meaning of content (its
topics, sentiment, expressed intentions and so forth), with a customized
classification solution dubbed Ampliverse.

The company says that with the new service, it’s delivering the one-two
punch businesses need to monetize content:

1) Understanding and

2) Classification that lets businesses create taxonomies that are specific to
their own domains.

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