Bottlenose earlier this month raised $3.6 million in Series A funding to help with its launch of Bottlenose Enterprise, the upcoming tool aimed at helping large companies discover and visualize trends from among a host of data sources, measuring and comparing them for those with the most “trendfluence.” Users will get a realtime dynamic view of change as it happens and a host of analytics for automating insights, the company says.
The Enterprise edition will be a big departure from the current Bottlenose Lite version for individual professionals. That difference starts with the amount of data it can handle. “The free, Lite version looks only at public API data like Twitter’s. The enterprise version uses the firehose,” says CEO Nova Spivack. Another big difference is that the enterprise version adds a lot more views and analytics, in comparison to the personal-use edition, where its Sonar technology provides the chief service of real-time detection of talk around topics personalized to users’ interests so they can visualize and track those topics over time.
Spivack calls what Enterprise does “enterprise-scale trend detection in the cloud,” leveraging a massive Hadoop infrastructure and technologies including Cassandra, MongoDB, and the Storm distributed realtime computation system to process data for deep dives. The cloud handles the computation, and results are shared at the edge, where certain kinds of analytics and visualizations occur locally in the browser for a realtime expience with no latency. With sources such as social streams, stock information, even a company’s proprietary data, and more, the Enterprise version helps brands discover important trends like keywords to bid on or viral content to share, who are their influencers and detractors, what sentiment and demographic movements are taking shape, and to create correlations across data points, too.