Vertical Search Works offers a semantic image-enabled marketing alternative to Google ads. According to a recent article, “If images improve click-through rates and help sell products and services, Vertical Search Works (VSW) may be onto something. The company offers marketers at Web publishers an alternative to Google paid-search ads, adding an image of the product being sold with a 140-character description, and a search box under the listing. The attached engine allows consumers to further the search through an on-site engine. The next phase of the product will ask the searcher questions. For example, someone searching on the word ‘egg’ on a recipe site might not initially include the word ‘scrambled’ or ‘poached.’ So the engine would ask questions such as whether they would also like ‘nutritional value’ or ‘restaurants locally’ or ‘receipts from local people.’” Read more