Big Data: The Context Issue

Alissa Lorentz of Wired reports, “With all the hype around Big Data, we’ve become extremely proficient at collecting data – be it from enterprise systems, documents, social interactions, or e-mail and collaboration services. The expanding smorgasbord of data collection points are turning increasingly portable and personal, including mobile phones and wearable sensors, resulting in a data mining gold rush that will soon have companies and organizations accruing Yottabytes (10^24) of data… So it’s all dandy that we’re getting better and better at sucking up every trace of potential information out there, but what do we do with these mountains of data? Move over Age of Content, enter the Age of Context.” Read more



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