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According to a new article out of Mobile Marketing and Technology, there has been a breakthrough in the area of image search. The author states, “British company Cortexica has developed the first software in the world that will help consumers to purchase the perfect pair of shoes. Launching on March 19th, ‘FindSimilar™ for Shoes’ takes a photo of any sort of footwear and then analyses it against a database of images.  Working like a ‘visual search engine’ it displays a range of shoes with similar characteristics such as shape, colour and design and allows the consumer to choose from a tailored selection.  The technology works by mimicking the way the brain processes images and finds similarities.” Read more