NetBase Expands SAP Relationship: Sign Of The Growing Social Enterprise — And The Need For IT To Take Bigger Role In It
At this week’s SAP Sapphire conference. NetBase will be taking its relationship with the enterprise vendor to the next level. Last December the two paired up to bring NetBase’s social intelligence (SI) to SAP BusinessObjects’ business intelligence (BI).
Coming up now is a complete integration of the NetBase technology into SAP’s Social On Demand customer relationship management (CRM) console.
“Having access to social data is becoming critical to every part of the organization,” says NetBase chief marketing officer Lisa Joy Rosner. So, “social media [becomes] just one more data point” for which the enterprise must account.

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While sentiment analysis continues to generate a lot of press, it is not clear how much real value organizations are deriving from it. One reason for that is that the standard approach to sentiment has been mostly statistical and/or long lists of sentiment terms. However, if you add in other, advanced text analytics capabilities such as auto-categorization using advanced operators, you can not only develop more sophisticated sentiment analysis, you can also develop a whole new class of applications that either enhance and/or go beyond simple sentiment analysis.
Semantic technology may find a home in corporate America for tackling its big data problems, subject domain by subject domain. MIIAtech is betting that those first verticals will be customer relationship management and human resources domains.
Aditya Kalyanpur, research staff member for IBM Research will lead a session entitled “




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