It’s possible to build one, but that’s a big job and a costly one, too – especially for many enterprises, where there hasn’t traditionally been a focus on structuring content and so the skills to do it aren’t necessarily there. While industries like publishing, oil and gas, life sciences, and pharma have that bent, many other verticals do not. In fact, Riley notes, they may realize they have a content organization problem, but not that what they’d benefit from to address it even goes by the name ‘taxonomy.’

Pingar’s looking to help out those enterprises that want to bring organization to their content, whether or not they’re familiar with the concept of a taxonomy. It just launched its automated Taxonomy Generator Service that uses an organization’s own content to build a taxonomy that mirrors its own way of talking about things and its understanding of relationships between child and parent terms.

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New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.