Posts Tagged ‘customer relationship management’
John Koetsier of Venture Beat reports, “Some sites are stupid. They don’t know you; they don’t know what you like; and they don’t know what you want. Even if you’re among the tiny six percent of visitors that log in, the site is the site is the site. ‘Unless you put the $4 billion a year that Amazon puts into its technology, you end up with a pretty dumb site,’ Joelle Kaufman, BloomReach’s head of marketing and partnerships, told me yesterday. ‘We use technology to unlock that potential and make every web experience — mobile, tablet, desktop — oriented around the individual and their need at that moment.’” Read more
Samsung Galaxy S4 or Apple iPhone 5? Many users are contemplating which smartphone upgrade is the right one for them. PolyVista, a BI text analytics tool that specializes in finding insights and sentiment in text-based data like online reviews, social media, blogs and surveys, wants to help out. It just published the results it gleaned from its PolyVista Zoom review analysis technology, which looked at online review text and analyzed each topic for positive and negative sentiment.
While both garnered more positive than negative commentary on social media, it concludes that the Galaxy S4 got a slight — 8 percent — edge over the iPhone 5.
That’s something both Apple and Samsung would like to know, too. And providing insights like that “from either structured or unstructured data to a business-person with a minimal amount of work by them” is what the company is aiming for, says Shahbaz Anwar, PolyVista CEO. Its value proposition, he says, is bringing text analytics via the cloud to companies that can’t afford to make the investments in expertise, talent software and infrastructure to do it in-house, particularly in verticals such as high-tech and services.
Many semantic start-ups hoping to bring their platforms and APIs to wider public notice among the development community do so by crafting the first applications to leverage their technologies themselves. That’s the case with Kudos Knowledge, which has created Enliten, a personal newspaper using its Semantic Social Intelligence (SSI) technology to deliver news and information from hundreds of sources filtered according to user interests.
“The important thing for us was to show we had capacity,” explains Lee Sinclair, product director of the Australian-based company, which also has developed CelebTweety Social to connect users to information about their favorite celebrities, and Chat Search for Skype for mining conversation histories on that platform, based on its SSI technology. The basic concept behind Semantic Social Intelligence is something that the company internally calls the “.Me” to filter the world for the individual user.
NetBase Expands SAP Relationship: Sign Of The Growing Social Enterprise — And The Need For IT To Take Bigger Role In It
At this week’s SAP Sapphire conference. NetBase will be taking its relationship with the enterprise vendor to the next level. Last December the two paired up to bring NetBase’s social intelligence (SI) to SAP BusinessObjects’ business intelligence (BI).
Coming up now is a complete integration of the NetBase technology into SAP’s Social On Demand customer relationship management (CRM) console. “Having access to social data is becoming critical to every part of the organization,” says NetBase chief marketing officer Lisa Joy Rosner. So, “social media [becomes] just one more data point” for which the enterprise must account.