Posts Tagged ‘customer reviews’

Travelers Now Read Hotel Reviews in a Revolutionary New Way: Meta-Reviews Summarize Everything Said About Hotels

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NEW YORK and MUNICH, February 5, 2014 /PRNewswire/ –Since launching in late 2013, TrustYou has integrated its Meta-Review solutions and TrustScore into a large number of OTAs, Metasearch sites, GDSs and Destination Marketing Organizations. The Meta-Review is a text summary derived from a semantic analysis of all reviews worldwide. The TrustScore represents the overall reputation score for a particular hotel based on all reviews, with newer written reviews carrying more weight than older ones. Read more

Preventing Travel Review Fraud with Semantics

A recent article reports, “As publishers, consumers and law enforcement get more sophisticated, so will the bad guys. It is doubtful fake reviews can ever be fully eradicated. The problem is that even amateur FROs realize that encouraging positive review posts about an establishment only goes so far… Those electing to go negative on competitors can be problematic.” Read more