Matthew Weingarten of MMM-Online.com reports, “By applying a scientific approach, and taking advantage of technology that’s available, pharmaceutical marketers can boost the effectiveness of their marketing efforts and improve the return on their investment. Evidence-based approach shouldn’t be confined to the lab. Two current trends  push us toward enhanced rigor in marketing. First, the Internet has globalized the medical profession. Easily accessible medical databases put the latest research into the hands of doctors everywhere. As the profession has embraced social media, the network of influence has been completely remapped. The power of opinion leaders is now felt worldwide, through multiple channels.” Read more