pan

Michael C. Daconta of GCN recently wrote, “Recent articles about Pandora’s and Netflix’s use of big data illustrate why government IT managers should not just focus on data management, data collection and even big data processing. They need to shift the focus from the data producer to the data consumer… In both these cases, we see big data is the stepping stone for consumer-centric information production. The Netflix micro-genres are not the trove of big data on movie viewing, or the movie data itself. Instead, it is useful information mined from that data. Likewise, the data containing Pandora users’ demographics and preferences create a way for advertisers to target buyers.” Read more