Once the complicated job of analyzing text is done, well, it’s not. The next step is to share the findings with others – marketers, sales and additional business personnel who are experts in their domain but not necessarily in text analytics themselves. How to turn that analysis into pictures that can be worth a thousand words?
Visualizing text analytics results is what ChartExpo is all about. Shahbaz Anwar, who is CEO of text analytics vendor PolyVista (see coverage here), is also behind the new visualization library, which was built for PolyVista’s use but now is available for others to leverage. Anwar says that many of the typical, garden-variety visualization tools out there aren’t a good fit for showcasing text and survey analytics results, so the decision was made to leverage the D3.JS framework to build its own libraries upon, which others can now license for use.
“Really what we’re after is how to tell your story with one visualization,” Anwar says.