Comparison engine FindTheBest recently released a widget that can help online content creators integrate its data-driven topic comparisons into their pages. An author writing a story about the accounting profession, for instance, can add a widget that provides a single or multiple-product data view of accounting software, or a ratings chart, with customizable data fields via a widget that can be embedded from its site or an integration with WordPress.
It’s part of the service’s continuing strategy to drive deeper distribution relationships for its curated topic-search engine that recently added more social and more semantic-like capabilities in the way of crowd-sourcing and soft joins of its data sets (see story here). “We help you with suggestions,” says CEO Kevin O’Connor, co-founder of DoubleClick. “Then we add some different info-graphics” – maybe a scatter-gram of all screen sizes vs. price or screen sizes vs. battery life for smart phones, for instance, in a story about, say, Apple’s latest iPhone plans. “That lets you pull in industry wide information very quickly into interesting graphics.”