Looking Down the Road at Apple
David Siegel, author of Pull and a former SemTechBiz keynote speaker, recently shared his thoughts regarding the future of Apple, the cloud, and data in general. Siegel states, “The consumer’s electronic world as we know it today is shared between Apple, Google, Facebook, Twitter, and a handful of other popular brands. Most offerings must ride on these platforms and play by their rules. Yet I believe our current interest in—and use of—this ecosystem will peak in 3-6 years, and what awaits each of these companies on the other side must be a completely different business.”
He continues, “We have spent the last twenty years making everything digital, and now that transformation is 99 percent complete. Read more




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