Posts Tagged ‘Dell’

SNAP To It: Dell Proposes Way Of Seeing Returns On Social Media Investments

shreeAre you seeing a return on your investment in social media? When the question about whether such returns exist was put to the audience at the recent Sentiment Analytics Symposium by Shree Dandekar, Dell Software’s chief strategist and senior director of BI and analytics, only a few hands went up. But Dandekar explained that it’s more possible to realize returns than many people may believe.

Dell’s Social Net Advocacy Pulse, or SNAP, tool and program is designed to help drive those returns. “Social ROI is not a myth but a reality,” Dandekar said. “It starts with a social media strategy and text analytics is a crucial underpinning of that journey,” which takes a company from social media listening and monitoring, to capturing and aggregating data from that, to engaging on and deriving insights from social media, to bringing that information into context with enterprise data for better lead- and opportunities-tracking. Dell is an in-house user of SNAP, bringing in 25,000 to 30,000 conversations a day for dell, he noted, and it runs a Social Media Command Center for facilitating listening to those conversations.  (It also helps customers implement their own Command Centers.)

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The Supply Chain Is One Big Graph In Start-up Elementum’s Platform

rsz_elementum_transport_appStartup Elementum wants to take supply chains into the 21st century. Incubated at Flextronics, the second largest contract manufacturer in the world, and launching today with $44 million in Series B funding from that company and Lightspeed Ventures, its approach is to get supply chain participants – the OEMs that generate product ideas and designs, the contract manufacturers who build to those specs, the component makers who supply the ingredients to make the product, the various logistics hubs to move finished product to market, and the retail customer – to drop the one-off relational database integrations and instead see the supply chain fundamentally as a complex graph or web of connections.

“It’s no different thematically from how Facebook thinks of its social network or how LinkedIn thinks of what it calls the economic graph,” says Tyler Ziemann, head of growth at Elementum. Built on Amazon Web Services, Elementum’s “mobile-first” apps for real-time visibility, shipment tracking and carrier management, risk monitoring and mitigation, and order collaboration have a back-end built to consume and make sense of both structured and unstructured data on-the-fly, based on a real-time Java, MongoDB NoSQL document database to scale in a simple and less expensive way across a global supply chain that fundamentally involves many trillions of records, and flexible schema graph database to store and map the nodes and edges of the supply chain graph.

“Relational database systems can’t scale to support the types of data volumes we need and the flexibility that is required for modeling the supply chain as a graph,” Ziemann says.

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Infolinks Introduces Self-Service Semantic Advertising

Online advertising that leverages semantic technology is expanding to the do-it-yourself model. Infolinks today is launching its self-service in-text advertising marketplace. The company says the service is designed to speed advertisers’ ability to create in-text ad campaigns, which work in the Infolinks method by revealing ads to consumers when they hover over a highlighted keyword in relevant content and opt in to see the spot on the advertiser’s landing page.

Infolinks already delivers in-text advertising campaigns across 250 billion pages of content in its network of pre-screened web sites that it says reach over 350 million unique visitors. The company says that network consists of more than 50,000 online publishers and blogging sites.

Its full page textual analysis “relies on natural language processing, machine learning and other proprietary linguistics technologies to ensure that ads are contextually relevant to the publisher’s content and what visitors are reading at any time,” says chief marketing officer Tomer Treves, as well as to avoid inappropriate brand associations.

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Going Mainstream: Dell Adopts Semantic Web Technologies

You know Semantic Web technologies are going mainstream when the company that is so closely associated with making PCs mainstream is getting in on the action. That company is Dell, and who knows but that the work it’s pursuing in the Semantic Web today won’t have just as much of an impact as its supply chain innovations did to help drive its success in those early PC days?

The proof-of-concept Semantic Web work at Dell is taking place under the direction of Yijing (Jenna) Zhou, enterprise architecture consultant, and Chary Tamirisa, enterprise architecture senior consultant. What’s the impetus for Dell to pursue this? Zhou and Tamirisa provided some insight into the whys, whats, and hows in an email discussion with The Semantic Web Blog.

“The questions raised initially were:  why Semantic Web and how can Dell benefit from its use?” Zhou and Tamirisa note. “Our answer is as follows: Semantic technology is a key enabler for Dell to model enterprise business objects to enable end-to-end mapping and reuse across current and future business models, processes, and systems. We are leveraging enterprise architecture management support for semantic technology and ontology modeling to build broader awareness and knowledge across our business and IT stakeholders.  Our long-term plan is to provide tangible value propositions that address current and future business challenges and opportunities. We are also focused on developing the change management strategies required to enable and adopt the techniques and technologies related to semantic-based solutions.”

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How Geographically Desirable Are You? (In the Semantic Jobs Market, That Is)

In the market for a job where your semantic web skills will shine? For a fun Friday exercise, let’s see how geographically desirable you are, based on information from tech job search engine Dice.com.

As of yesterday, the site listed only a couple dozen “semantic web” jobs, but a broader search on “semantic” pulls up over 200.  Without combing through each entry to see just how semantic every one is, would you be surprised to learn that California takes the lead, with close to 50?

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