Incorporating semantic technologies into applications is more practical than ever, and so the uses – and range of users – have become very broad. As leaders in this industry find ways to incorporate these advances into new products, we have to be as innovative with the human element… the user experience.
How and when do you incorporate user experience design activities into your process? What questions are answered, and what value does it bring?
It helps to reflect on the role of UX through an example where it is second nature. We often use the metaphor of a dinner party to explore the intersections between user research, experience design, data design, and technology development.
Know Who’s Coming (User Research)
A successful dinner party is one that cares about the people who are there, and plans an experience that meets and exceeds their expectations. Are the people compatible socially? Do you know their interests and concerns? Have you learned if they have any allergies or diet preferences, so you don’t give them something they find unpleasant or harmful?