That’s how Blab characterizes the work it’s doing to add structure to the chaotic world of online conversation, normalizing and patterning the world’s discussions across 50,000 social network, news outlet, blog, video and other channels, regardless of language – to the tune of some hundred million posts per day and 1 million predictions per minute. Near realtime predictions, says CEO Randy Browning, of what a target audience will be interested in a 72-hour forward-looking window based on what they’re talking about now, so that customers can tailor their buying strategies for AdWords or search terms as well as create or deploy content that’s relevant to those interests.
“We predict what will be important to people so they can buy search terms or AdWords at a great price before the market or Google sees it,” he says. That’s the main reason customers turn to Blab today, with optimizing their own content taking second place. Crisis management is the third deployment rationale. “If a brand has multiple issues, we can tell them which will be significant or which will be a blip and then fade away, so they can get a predictive understanding of where to focus their resources to mitigate issues coming down the pike.