Posts Tagged ‘eBay’

GS1 Explores How Its Systems And Standards Will Fit Into The Semantic Web

gs1usnewGS1, the standards organization responsible for barcodes and the Global Data Synchronization Network (GDSN), among other things, is working to extend the standards used for the identification of goods in the brick and mortar retail world into the web realm. As part of an overall conversation with its retail industry members about focusing more broadly on the digital space, it’s exploring how GS1 systems and standards fit into the semantic web.

What we call the UPC code in North America – and the GTIN (Global Trade Identification Network) code elsewhere – is a key part of the discussion. “The interesting thing is that the schema.org folks did some work to show how the GS1 system could be represented in their schemas,” says Bernie Hogan, Senior Vice President, Emerging Capabilities and Industries, who is spearheading GS1 US’s work in the online space. The schema.org/Product properties include quantitative values based on GTIN codes . “We started looking at that and started asking how we can build upon it.”  (Barbara Starr’s recent SearchEngineLand column provides insight into the benefits today of using GS1 identifiers and structured data, including semantic markup on websites, for e-commerce.)

Today, GS1 US’s B2C Alliance now is working with its community to test some of the concepts around embedding the GS1 system in the web, and how that may positively or negatively impact how retailers’ and brand owners’ products are seen by search engines, says Hogan. “Everything with a unique identifier on the web is merging with Linked Open Data, and that gets pretty interesting, so we are working on a strategy to learn how we can fit into this whole thing,” he says, with the help of the GS1 Auto ID Labs research arm. “We ultimately want to make some standards recommendations, but first we are going through the process of testing and getting consensus and doing some research on how that might be done. But it is all about improving search and relevance for identifying products and finding related information.”

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Semantic Web Jobs: eBay

ebay

eBay is searching for a Software Engineer to work at PayPal in San Jose, CA. According to the post, “The PayPal Mobile team builds the latest PayPal products for users that are using PayPal on the go or at home away from a computer. As a Software Engineer in this team, you will enhance these existing products and develop new features the Mobile & Consumer devices industry has yet to see! We are seeking an expert Java developer with experience in developing web applications using Spring MVC and Spring web flow. In this role, you will be part of the team that is working on the next generation of Mobile products that will provide seamless onboarding experience on Mobile devices.” Read more

Machine Learning May Be Online Marketplace Sales Magic

When it comes to selling in online marketplaces, it’s all too often a race to the bottom. There are plenty of rules-based tools out there to help sellers on Amazon or eBay beat competitors’ lowest prices by the proverbial penny, but winning the deal in that way sacrifices flexibility and profits.

That’s Feedvisor’s take on the topic, and it’s why the company recently came out with a machine-learning based approach to setting prices for Amazon Marketplace sellers. It says it’s the only re-pricing solution on Amazon to leverage the technology in Version 2 of its Algo-Pricing software, which aims at helping sellers win buyers without necessarily driving them into pricing wars.

“We came up with the idea of looking at artificial intelligence because we realized that trends — such as a specific item becoming popular very quickly or sellers running out of stock — play a very, very important role in predicting upcoming price changes,” says Feedvisor director of marketing Shmuli Goldberg. “The market itself is constantly changing. Just looking at a snapshot of what is going on right now is extremely useful, and it’s what we’ve been doing until now. But if you have just a bit of historical context and the ability to predict upcoming trends, you can do things that other re-pricing software hasn’t thought of, like raising the price of a product you see is just about to become popular.”

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Semantic Web Jobs: PayPal

PayPal, an eBay company, is looking for a Senior Software Engineer in San Jose, CA. The post states, “We are seeking an expert Java developer with experience in developing web application using Spring MVC and Spring web flow. In this role, you will be part of the team that is working on the next generation of Mobile products that will provide seamless onboarding experience on Mobile devices. Work closely with business partners and internal product management to acquire a deep understanding of the onboarding products through Mobile web. Own and is accountable for the design and development of a product feature or sub-system of a complex multi-tiered onboarding products based on high-level requirements. Primary technologies will be Java, Spring MVC, Spring web flow.” Read more

eBay’s X.commerce Now Runs on Drupal

A new article reports, “eBay is the latest tech giant to embrace Drupal, the open source content management system that now runs an estimated 2 percent of all websites on the planet. As eBay formally launched its new X.commerce business unit — a sweeping effort to bridge the worlds of online and offline payments — the company revealed it had moved the unit’s X.com website to Drupal, dropping the proprietary Jive Software platform the site previously used. ‘We found that Drupal offers more tools and does so faster,’ Neal Sample, chief technology officer of open commerce at eBay” stated. Read more

Infolinks Introduces Self-Service Semantic Advertising

Online advertising that leverages semantic technology is expanding to the do-it-yourself model. Infolinks today is launching its self-service in-text advertising marketplace. The company says the service is designed to speed advertisers’ ability to create in-text ad campaigns, which work in the Infolinks method by revealing ads to consumers when they hover over a highlighted keyword in relevant content and opt in to see the spot on the advertiser’s landing page.

Infolinks already delivers in-text advertising campaigns across 250 billion pages of content in its network of pre-screened web sites that it says reach over 350 million unique visitors. The company says that network consists of more than 50,000 online publishers and blogging sites.

Its full page textual analysis “relies on natural language processing, machine learning and other proprietary linguistics technologies to ensure that ads are contextually relevant to the publisher’s content and what visitors are reading at any time,” says chief marketing officer Tomer Treves, as well as to avoid inappropriate brand associations.

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Working Out the Kinks In Sentiment Analysis — And Focusing on the Opportunities, Too

What’s the most important requirement for sentiment analytics to succeed? Make that question plural, and let’s start our answers with something that the tools in this area themselves have no influence on: Good quality data.

During yesterday’s second annual Sentiment Analysis Symposium in New York City, hosted by Alta Plana Corp. and its founder Seth Grimes, the audience got an earful about how bad data can negatively impact efforts to understand sentiment  before they even get underway.

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Enterprise 3.0: Semweb Commercialization Options

Back when I was an industry analyst (VP, E-Business Strategies at the META Group, since acquired by Gartner), I often had to critique emerging markets.  Unlike venture capitalists, industry analysts are privy to product roadmaps from publicly-traded companies, including the industry giants (Oracle, SAP, Microsoft, IBM).  And unlike i-bankers, they are privy to product roadmaps from start-ups.  And as a kicker, some analysts (actually, only those with the largest firms; back then, primarily limited to those analysts with Gartner, Forrester, META and Giga) get a lot of great feedback from CIOs and other end users.

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Social Graphology | Online Communities and the Small Business

In a recent blog post, Tim Berners-Lee, Director of the World Wide Web Consortium, wrote about a new paradigm. In the early days of the internet it was the computers and the wires that were important; more recently it was the documents that were the important things, the centres of focus and attention. Now, and in the future, “it’s the things they are about which are important.” Tim refers to this as the Graph, to distinguish it from the Web, and also to distinguish it from social network sites that contain a subset of a representation of a Graph, but are not the Graph. Tim also identifies the Graph with the Semantic Web: being a way to express the relationships between things sitting above the level of documents.

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