There’s more than one way to get a taxonomy. A company can go out and buy one for its industry, for instance, but the risk is that the terms may not relate to how it talks about content in its own organization, and the hierarchy may not be the right fit either. That sets up two potential outcomes, says Chris Riley, VP of marketing at Pingar: You wind up having to customize it, or with users who just ignore it.

It’s possible to build one, but that’s a big job and a costly one, too – especially for many enterprises, where there hasn’t traditionally been a focus on structuring content and so the skills to do it aren’t necessarily there. While industries like publishing, oil and gas, life sciences, and pharma have that bent, many other verticals do not. In fact, Riley notes, they may realize they have a content organization problem, but not that what they’d benefit from to address it even goes by the name ‘taxonomy.’

Pingar’s looking to help out those enterprises that want to bring organization to their content, whether or not they’re familiar with the concept of a taxonomy. It just launched its automated Taxonomy Generator Service that uses an organization’s own content to build a taxonomy that mirrors its own way of talking about things and its understanding of relationships between child and parent terms.

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At the Semantic Web Business and Technology Conference in San Francisco in 2011, a company called Pragmatech presented a prototype of its CTRL semantic engine. Now, a little more than a year later, it’s launching products and services, as well as an API, for business and general public use.

The Daily Star, an English language news publication in the Middle East, is one of the early adopters of CTRL for its web site. The semantic technology powers the news site’s surfacing of topically related stories, summaries of an article, and entities extracted from it. Soon, readers also will be able to follow topics related to articles as well.

“Many semantic technologies do entity extraction at a shallow level,” says Dr. Walid Saba, who leads the R&D team at Pragmatech. “We go deeper.” As an example, readers of The Daily Star wanting to explore stories by following a key topic – a particular world figure as a diplomat, rather than in his or her other past role as a businessperson, for instance – will be directed to stories specific to that. Within the first couple of weeks of deployment, the news site more than tripled user engagement, Saba says.

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In this segment of our “Innovation Spotlight” we spoke with Elliot Turner (@eturner303), the founder and CEO of AlchemyAPI.com. AlchemyAPI’s cloud-based platform processes around 2.5 billion requests per month. Elliot describes how their API helps companies with sentiment analysis, entity extraction, linked data, text mining, and keyword extraction.

Sean: Hi Elliot, thanks for joining us, how did AlchemyAPI get started?

Elliot: AlchemyAPI was founded in 2005 and in the past seven years has become one of the most widely used semantic analysis APIs, processing billions of transactions monthly for customers across dozens of countries.

I am the Founder and CEO and a serial entrepreneur who comes from the information security space.  My previous company built and sold high-speed network security appliances. After it was acquired, I started AlchemyAPI to focus on the problem of understanding natural human language and written communications.

Sean: Can you describe how your API works? What does it allow your customers to accomplish?

Elliot: Customers submit content via a cloud-based API, and AlchemyAPI analyzes that information in real-time, transforming opaque blobs of text into structured data that can be used to drive a number of business functions. The service is capable of processing thousands of customer transactions every second, enabling our customers to perform large-scale text analysis and content analytics without significant capital investment.

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For many companies, understanding what’s being said about them or their products and services in the real-time social media space will only become more important. Vendors of social and customer analytics solutions are aiming to fill the need: A couple of weeks ago, heavyweight Salesforce said the Twitter firehose will be funneled to its social analytics arm Radian6. Last week, Attensity announced the Attensity Pipeline, which is its foray into providing a semantically annotated social media data stream in real-time, as a cloud service, tapping into the full Twitter firehose as well as public Facebook and Google Plus posts, blogs, forums, and video and review sites.

“We have had previous generations of this [technology] used in back end products that were more batch-oriented,” says Catherine van Zuylen, vp, product at Attensity. “This is the first time it is real-time and in the cloud at scale.”

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These days, it’s not just the traditional publishing community that has reason for leveraging the content syndication model. As more and more companies across vertical sectors themselves become content providers, syndication makes sense for them, too.

NewsCred has a new – and semantic – take on content syndication, with content partners ranging from Reuters to The Guardian to The Economist. Recently-added customers that leverage the service’s fully licensed text, image and video content include traditional publishers such as the New York Daily News (and NewsCred is in talks with it about becoming a content provider, too). But other recent customers point to the importance of quality content to the consumer and corporate brand market:  For example, insurance provider Zurich recently signed on. NewsCred also just closed a deal with Johnson & Johnson to be a subscriber of its syndication services for content related to the health care products and pharmaceuticals space.

Brands, says NewsCred CEO Shafqat Islam, are responding to consumers getting smarter and more demanding. “They have so much access to information that brands are starting to realize they can’t just sell products or services anymore,” he says. “They need more authentic, engaging conversations with their customers and the best way to build these authentic relationships is with highly-engaging, trusted, high-quality content.”

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It’s the Day of the Dolphin. Bottlenose (previously known as Bottleno.se), which we initially covered here, moves out of stealth and into private beta mode. The service lassoes your Twitter, Facebook and Yammer streams, and drives real-time understanding and surfacing of personally relevant content so that you don’t have to read everything (not that you ever could!). It debuts with a new architecture for leveraging “crowd computing” for enabling scale and for creating more and more “semantic stream” smarts around the flood of information on social networks.

Nova Spivack and co-founder and CTO Dominiek ter Heide (formerly CTO of Cerego Japan who has long been tackling the issue of distilling interest profiles behind social streams) are the minds behind the service. Spivack has essentially referred to Bottlenose as everything, and more, that Twitter Annotations never was.

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Photo credit: Flickr/ Jessica Mullen

Document management as you know it probably isn’t delivering what you’d really like out of it, is it? “The complexity of document management is increasing a lot,” says George Roth, president and CEO of semantic technology integrator and consultancy Recognos Inc., who will be speaking about semantic technology’s impact on document management and all the unstructured data that lies within documents at the approaching Semantic Tech & Business Conference in Washington D.C. ( The event takes place at the end of November.)

“First, the volume of documents people are dealing with is increasing. And searching for information in general takes a lot of time. In different industries, like biotech or legal or finance, when people are doing research, 40 to 60 percent of their time is spent trying to find relevant documents,” he says. Classical tagging and superficial categorization can’t scale. “Keyword searches are actually obsolete at this point because the returned set of results is huge.”

As Roth sees it, if semantic technology isn’t behind your document management system yet, it will be.

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So, how many things have you liked today? Chances are that somewhere in the last 24 hours you’ve given a thumbs-up to a news article you came across on a friend’s Facebook post, a movie on Netflix, or a beer garden on Foursquare.

An application in beta from Cascaad, dubbed CircleMe, hopes to be the single source for hosting and managing all your likes.  “Typically you leave those traces all over the web but they aren’t leveraged,” says Erik Lumer, Cascaad founder and executive chairman. “It’s in your profile somewhere but you’re not getting much out of it.” Lumer says Cascaad is betting there’s value to help users manage the activity on their likes in one place, so that they can get more out of them such as more easily tracking new things underway that are connected to what they already like, or get recommendations from others with similar interests. And to do it with greater permanence, so to speak. As Lumer points out, you can potentially discover a new book on Facebook that one of your friends liked, but “two hours later it’s gone. There are hundreds of messages on top of it. There’s not a clean way to leverage that effectively, so in that sense I think we are very complementary” to Facebook likes.

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Orchestr8’s NLP- and machine learning-based AlchemyAPI service for analyzing content and extracting semantic metadata has added some new capabilities.

One new feature is dubbed Relation Extraction, which project engineer Shaun Roach tells the Semantic Web Blog “detects sentences describing actions, events, and facts, and then codes them into a machine-readable format.  It is a key feature for developers who want to go a step beyond tagging, to understand specifically how all the people, places, and things mentioned in the document are interacting.”

So, it processes natural language, and converts documents and web pages into actionable, semantically enriched “Subject-Action-Object” data, as the company blog describes it.

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Since Nstein was acquired by OpenText a little over a year ago, work has been underway to build the former’s semantic technology for text mining and analytics and search into the latter’s enterprise content management platform. So far, that’s resulted in adding Semantic Navigation, the on-premise or cloud web site search and content discovery solution, to OpenText’s Web content management (WCM) products, such as OpenText Web Experience Management and Web Site Management.

This covers aspects such as content tagging and semantic faceting at the content and document levels. This year and the following should see further integration of Nstein technologies into the OpenText solutions set, as well as some new offerings emerging to support other use cases.

As an example, the company is working on a listening platform application, drawing on work Nstein had done for the Canadian government’s public health agency that used its Text Mining Engine to identify potential threats to human health by scouring multiple sources — including news aggregators like Factiva – that were parsed for about 1,000 or so concepts such as “mysterious ailments” and “outbreak.” It’s building up a framework for ingesting different data sources to support this, says Charles-Olivier Simard, product manager for semantic technologies at OpenText.

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