Text and sentiment analytics for the masses. That could be a tagline for Semantria, which lets users put the technology to work in a pay-as-you-go cloud model. Not only that, but it lets customers deploy a plug-in to run analytics of unstructured content, extracting entities, themes, sentiment, categories, summaries, facets, and relationships, in one of the world’s most common user environments: Microsoft Excel.
More is on the way, too. This December should see the unveiling of a partnership with an as-yet-unnamed vendor to expand the applications with which its platform is compatible. That partner already offers data integrations with 300 applications; when Semantria becomes the 301st, users will be able to universally and bi-directionally talk to the hundreds of other applications without having to do any integration work on their own.