Posts Tagged ‘Federated Media’

New Temnos Platform Aims To Help Publishers, Brands Better Understand Content To Better Optimize It

Content intelligence at scale. That’s the promise of the new Temnos platform from the company of the same name. Aimed equally at publishing networks that want to do a better job monetizing their output and brands with their own content initiatives, Temnos delivers metadata and metacontent for every URL sent its way, with the goal of helping the user understand its strengths and weaknesses, what audiences are primed to respond to it, how it might be repackaged to better direct to groups of readers or advertisers, what alternate headlines can be drawn out, and what summaries can be used, with the user’s choice of a more optimistic or pessimistic slant, low- or high-brow angle, and other features.

“It’s a good time to do this because both marketing advertising players and publishers and publishing networks are all hungry to make their products better,” says Temnos founder and executive chairman Tim Musgrove, who founded advanced semantic search and corpus analytics company TextDigger, which was acquired by Federated Media in 2010. Musgrove was Federated Media’s chief scientist in its Data Science Group until June, and Federated Media is one of the early adopters of the Temnos platform. “They find they can get a lot more leverage out of content marketing by doing this,” says Musgrove, helping to boost the CPM earned from marketers. “They can package their campaigns in a way that feels like it’s narrowing the targeting and not narrowing the inventory.”

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Semantic Web Jobs: Federated Media Publishing

Federated Media Publishing is looking for a Senior Software Engineer in Boulder, CO. The post states, “As a Senior Software Engineer on the Conversation Targeting team at Federated Media, you’ll build software that enables innovative products for our media and marketing partners, and robust operational tools that help scale our business. We’re looking for a passionate engineer who can take a project, understand the requirements and convert them into properly-designed and functional software. Design and develop C++ modules, tools, and applications on in-house distributed processing systems. Create unit tests, optimize performance of new and/or existing code, write documentation, participate in code reviews.” Read more

Conversation Targeting Makes Its Mark

Who doesn’t love a targeted ad? Users prefer them, and content networks and supply-side advertising players are okay with them, too – that is, until they get a little too narrowly targeted. Why? While CPMs go up, the inventory volume is so low that less money gets made. On top of that, smarter targeting eats more CPU cycles in the data center, so it’s costing more money to make less.

That’s the picture Tim Musgrove, chief scientist at Federated Media Publishing, laid out for Semantic Tech & Business conference attendees at a session during the event yesterday. Then he explained how Federated Media’s Conversation Targeting semantic-powered ad targeting platform has changed things.

“It’s different for Federated Media because we have an entirely different way to approach this that avoids this decline of revenue that you see,” he said. That different way includes the tech of Conversation Targeting, of course, but also the business side of advertising negotiations.

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Semantic Web Jobs: Federated Media

Federated Media is looking for a Senior Software Engineer in San Francisco or San Jose, CA. The post states, “As a Senior Software Engineer on the Conversation Targeting team at Federated Media, you’ll build software that enables innovative products for our media and marketing partners, and robust operational tools that help scale our business. We’re looking for a passionate engineer who can take a project, understand the requirements and convert them into properly-designed and functional software.” Read more

Federated Media Adds Zemanta’s Technology To Its ToolSet For Publishers

Zemanta’s inked a deal with Federated Media that could make brand advertising via blogosphere contributions scale higher, faster. Federated Media lets independent bloggers participate as partner-publishers in programs to build brand engagement. For example, for Dockers, Federated Media had publishers with a strong male following write articles around the theme of men crafting lifetime legacies, which were used to increase page-views and clicks to, and reader interaction with, Dockers.

Zemanta’s technology has its roots in helping bloggers with suggestions of tags, links, photos, related articles, and more to add contextual relevance to their content. It analyzes posts using proprietary natural language processing and semantic algorithms, and statistically comparing its contextual framework to its pre-indexed database of content to supply its recommendations. Zemanta content sources include Wikipedia, IMDb, Amazon, Flickr, Crunchbase, Rotten Tomatoes and Freebase, among many others.

Zemanta CTO Andraz Tori says that the big advantage Zemanta brings to the relationship is that it has lots of engaged bloggers as well as the technologies to ‘understand’ what they are writing about. “FM usually worked just with couple of hundred bloggers and we’ll be able to scale that to many more,” he says.

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Lijit Networks Acquired by Federated Media

Five months after raising $10 million in fifth round funding, Lijit Networks has been acquired by blog network Federated Media for an undisclosed amount. According to the article, “The Boulder, CO-based search tools provider will keep its name and headquarters. Lijit CEO Todd Vernon will become EVP of Technology and Lijit COO Walter Knapp will become SVP of Platform Revenue at Federated Media Publishing and will report directly to FM’s CEO, Deanna Brown. The deal comes a year after FM has been quiet on the acquisition front, in comparison to 2010, when it bought three companies—gourmand-focused blog aggregator FoodBuzz, parenting portal BigTent and semantic search technology from TextDigger—in quick succession.” Read more

Federated Media Introduces Semantic Conversation Targeting

A recent article reports that “Federated Media, the media and publishing company that attempts to organize the best of the independent Web, is in beta with a new product called Conversation Targeting. The platform, according to John Battelle, Executive Chairman/CSO, brings the Semantic Web to ad delivery by crawling across Federated Media’s network and discovering the meaning of what’s being said on sites as varied as Boing Boing to Foodbuzz.” Read more

Federated Media acquires semantic search startup TextDigger – Reuters

 

Federated Media acquires semantic search startup TextDigger
Reuters
Federated Media, which helps online publishers (including VentureBeat) sell advertising, has acquired a semantic technology
Federated Media Buys Semantic Profiling Technology From TextDigger TechCrunch
Federated Media Acquires Semantic Technology From TextDigger paidContent.org
Federated Media buys TextDigger assets VatorNews

all 21 news articles »