Federated Media - semanticweb.com

Conversation Targeting Makes Its Mark

Jennifer Zaino — Wed, 06 Jun 2012 11:10:06 +0000

Who doesn’t love a targeted ad? Users prefer them, and content networks and supply-side advertising players are okay with them, too – that is, until they get a little too narrowly targeted. Why? While CPMs go up, the inventory volume is so low that less money gets made. On top of that, smarter targeting eats more CPU cycles in the data center, so it’s costing more money to make less.

That’s the picture Tim Musgrove, chief scientist at Federated Media Publishing, laid out for Semantic Tech & Business conference attendees at a session during the event yesterday. Then he explained how Federated Media’s Conversation Targeting semantic-powered ad targeting platform has changed things.

“It’s different for Federated Media because we have an entirely different way to approach this that avoids this decline of revenue that you see,” he said. That different way includes the tech of Conversation Targeting, of course, but also the business side of advertising negotiations.

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Semantic Web Jobs: Federated Media

Angela Guess — Mon, 19 Mar 2012 16:30:59 +0000

Federated Media is looking for a Senior Software Engineer in San Francisco or San Jose, CA. The post states, “As a Senior Software Engineer on the Conversation Targeting team at Federated Media, you’ll build software that enables innovative products for our media and marketing partners, and robust operational tools that help scale our business. We’re looking for a passionate engineer who can take a project, understand the requirements and convert them into properly-designed and functional software.” continued…

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Federated Media Adds Zemanta’s Technology To Its ToolSet For Publishers

Jennifer Zaino — Thu, 02 Feb 2012 11:05:05 +0000

Zemanta’s inked a deal with Federated Media that could make brand advertising via blogosphere contributions scale higher, faster. Federated Media lets independent bloggers participate as partner-publishers in programs to build brand engagement. For example, for Dockers, Federated Media had publishers with a strong male following write articles around the theme of men crafting lifetime legacies, which were used to increase page-views and clicks to, and reader interaction with, Dockers.

Zemanta’s technology has its roots in helping bloggers with suggestions of tags, links, photos, related articles, and more to add contextual relevance to their content. It analyzes posts using proprietary natural language processing and semantic algorithms, and statistically comparing its contextual framework to its pre-indexed database of content to supply its recommendations. Zemanta content sources include Wikipedia, IMDb, Amazon, Flickr, Crunchbase, Rotten Tomatoes and Freebase, among many others.

Zemanta CTO Andraz Tori says that the big advantage Zemanta brings to the relationship is that it has lots of engaged bloggers as well as the technologies to ‘understand’ what they are writing about. “FM usually worked just with couple of hundred bloggers and we’ll be able to scale that to many more,” he says.

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Lijit Networks Acquired by Federated Media

Angela Guess — Fri, 07 Oct 2011 11:00:20 +0000

Five months after raising $10 million in fifth round funding, Lijit Networks has been acquired by blog network Federated Media for an undisclosed amount. According to the article, “The Boulder, CO-based search tools provider will keep its name and headquarters. Lijit CEO Todd Vernon will become EVP of Technology and Lijit COO Walter Knapp will become SVP of Platform Revenue at Federated Media Publishing and will report directly to FM’s CEO, Deanna Brown. The deal comes a year after FM has been quiet on the acquisition front, in comparison to 2010, when it bought three companies—gourmand-focused blog aggregator FoodBuzz, parenting portal BigTent and semantic search technology from TextDigger—in quick succession.” continued…

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Federated Media Introduces Semantic Conversation Targeting

Angela Guess — Thu, 21 Jul 2011 18:30:29 +0000

A recent article reports that “Federated Media, the media and publishing company that attempts to organize the best of the independent Web, is in beta with a new product called Conversation Targeting. The platform, according to John Battelle, Executive Chairman/CSO, brings the Semantic Web to ad delivery by crawling across Federated Media’s network and discovering the meaning of what’s being said on sites as varied as Boing Boing to Foodbuzz.” continued…

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Federated Media acquires semantic search startup TextDigger – Reuters

Semantic Universe — Mon, 23 Aug 2010 02:01:49 +0000

Federated Media acquires semantic search startup TextDigger
Reuters
Federated Media, which helps online publishers (including VentureBeat) sell advertising, has acquired a semantic technology …
Federated Media Buys Semantic Profiling Technology From TextDigger TechCrunch
Federated Media Acquires Semantic Technology From TextDigger paidContent.org
Federated Media buys TextDigger assets VatorNews

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