Posts Tagged ‘Financial Times’

The Financial Times Opens Up a Semantic Advertising Format

FT-Logo

Lara O’Reilly of Marketing Week reports, “The publisher first started trialling ‘FT Smart Match’ in 2011. It uses semantic profiling technology from Smartology that goes beyond keyword recognition to recognise the meaning, concepts and categories behind content that appears on FT.com, to help brands appear next to relevant content in real time and avoid appearing next to inappropriate articles. There have been several high profile cases of unfortunate automated ad misplacements online over the years, such as a Red Stripe “Hooray Beer!” ad appearing next to a Reuters story about a child being charged with drink-driving and an advert for Greek holidays juxtaposed next to a Guardian story about violent riots in Athens.” Read more

Financial Times Names ex-BBC Exec New CTO

Derek du Preez of Computer World reports, “The Financial Times (FT) has appointed John O’Donovan as its new Chief Technology Officer, who will lead the FT’s technology strategy across development and operations teams. O’Donovan joins the publication from the Press Association, where he was director of architecture and development, and has also previously worked as the chief architect for BBC News, Sport and Weather. Whilst at the BBC, O’Donovan played a key role in building some of the company’s flagship products, such as the BBC iPlayer, as well as the widely used sport APIs for the Olympics Data Feed.”

John O'Donovan of The Press Association at Semantic Tech & Business, London, 2011He continues, “The FT said that O’Donovan has ‘delivered influential technical strategies that have become widely adopted, using semantic technologies and architectural patterns for dealing with complex integration in modern technical environments.’ Read more

Who Attended SemTech 2009? A Partial List of Attending Organizations

The 2009 Semantic Technology Conference (SemTech) took place June 14-18, 2009 in San Jose, California. SemTech is produced by Semantic Universe and brings together the entire marketplace of semantic technology vendors, developers, researchers, start-ups, investors and customers. Here is a small sample of the hundreds of companies who signed up to attend:

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