Posts Tagged ‘findings’

Inaugural Search and Social Commerce Index from Kenshoo and DataPop Finds Only 1.7% of Retail Products Posted on Social Commerce Properties


SAN FRANCISCO, July 21, 2014 /PRNewswire/ — Kenshoo, the global leader in predictive media optimization technology, and DataPop, the leading semantic advertising company focused on helping retailers better merchandise their products, today unveiled their inaugural Search and Social Commerce Index. Based on analysis of more than 40 retailers and their accompanying 3 million published products, the inaugural release of this quarterly index identifies significant opportunities for retailers to better capitalize on consumers’ growing propensity for social product discovery and align their search and social commerce initiatives for greater cross-channel success. Read more

Pew Research Reports Internet of Things Will Thrive by 2025


Janna Anderson and Lee Rainie recently shared a new report out of Pew Research on the Internet of Things. They write, “This current report is an analysis of opinions about the likely expansion of the Internet of Things (sometimes called the Cloud of Things), a catchall phrase for the array of devices, appliances, vehicles, wearable material, and sensor-laden parts of the environment that connect to each other and feed data back and forth. It covers the over 1,600 responses that were offered specifically about our question about where the Internet of Things would stand by the year 2025. The report is the next in a series of eight Pew Research and Elon University analyses to be issued this year in which experts will share their expectations about the future of such things as privacy, cybersecurity, and net neutrality.” Read more

Could Top 10 US Newspapers Up Revenue by $400M with Semantic Targeting?

ADmantX has released the findings of a new study “conducted on the top 10 US newspapers by simulating A/B testing using keyword targeting/semantic targeting on 20,000 pages from each publication. The analysis noted an average increase in ad reach up to 73% and an average increase in ad lift up to 48% using semantic targeting. Optimizing the match between content and ad is a fundamental step in making the economics of digital advertising work for buyer, seller and consumer.” Read more

EMC Surveys Data Science Community, Finds Lack of Effective Data Use

The EMC Corporation has revealed the findings of the largest-ever survey of the global data science community: “Spanning the United States, the United Kingdom, France, Germany, India and China, the EMC Data Science Study reveals and quantifies a rampant scarcity across the globe for the prerequisite skills necessary for a company to capitalize on the opportunities found at the intersection of Big Data and data analytics.  Only one-third of companies are able to effectively use new data to assist their business decision-making, gain competitive advantage, drive productivity growth, yield innovation and reveal customer insights.” Read more

New Study Warns Businesses to ‘Mind the Search Gap’

A recent article reports that “Enterprise search specialists Smartlogic have sponsored a groundbreaking new study from MindMetre Research, the leading consumer and business analysts. The survey of more than 2,000 directors and managers in the US, UK, Germany and France reveals that enterprise search is falling far short of expectations and that in 52% of European and US businesses it falls below the minimum benchmark. The report, entitled ‘Mind The Search Gap’, analyses the gap between enterprise search expectations and real life experiences, and observes that 52% of US and European businesses cannot find information they seek within an acceptable amount of time.” Read more

Survey Results Paint a Promising Picture for the Future of Controlled Vocabularies

The results of the survey “Do controlled vocabularies matter?” are in. We covered some preliminary findings of the survey a few weeks back, and now the complete
findings are available for download here. An article on the findings states, “Over 150 participants from 27 countries draw a picture of the current and future usage
behaviour in the realm of controlled vocabularies.”

One of the survey questions was, “Do you thing enterprises and other organizations can significantly benefit from using Linked Data?” Read more