#SemTechBiz Keynote: Semantics – the B2C Game Changer (Video)
Bill Guinn, CTO Product Enablers, Amdocs Product Business Unit, delivered a keynote at the 2011 Semantic Technology Conference in San Francisco. His talk was one of the highlights for anyone interested in how Semantic Technology can be used in enterprise systems.
“I truly believe that semantics can be a game changer in just about any B2C model.” – Bill Guinn, Amdocs
Amdocs, a company focused on innovating in the space of Customer Experience Systems, is a $3 Billion company that provides customer care, revenue management, and operational support for large telecommunications companies. To do this requires heavy duty transaction processing systems, with Amdocs processing a few billion transactions per day, resulting in petabytes of information. In his keynote, Mr. Guinn addressed how Amdocs leveraged Semantic Technology to “improve revenue, reduce cost, and improve customer satisfaction.”
The full keynote is presented in the video below. Read more

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