Smartlogic recently released a new version of its Semaphore software, which took home the 2011 European Frost & Sullivan Technology Innovation Award. Version 3.3 adds new semantically-rich features, but the company itself has been shifting its strategy to talk about its solution less as the enterprise semantic platform and more as a content intelligence platform for identifying, classifying, extracting, analyzing and utilizing hard-to-find information from among unstructured assets in existing information management systems like Microsoft SharePoint.
Why? According to marketing VP Maya Natarajan, it’s an in to better customer access. “Whenever you think of the word semantic, there’s such a small percentage of the population that understands what it is,” she says. “But amazingly the uptake for content intelligence is so great. People immediately understand that so much quicker” — that is, she says, that content intelligence describes all the business reasons and benefits for deploying an enterprise semantic platform.
Another way to make the virtues of content intelligence even more obvious: Smartlogic is planning to introduce prebuilt starter taxonomies to kickstart the process in some vertical sectors. Meanwhile, Version 3.3 has brought to its customers features that still proclaim its semantic heritage, including a semantic visualization tool.