The coolest thing at the 109th International American Toy Fair in New York City this week might have been the Lazer Tag Blaster or the World of Warcraft version of Monopoly. Or, for semantic tech aficionados, it would have been Uma’s semantic Skin multitouch display installation. Even the Power Rangers were getting into it (see photo).

Here is the marriage of semantic technology with interactive signage and multi-touch displays, RFID technology, Intel’s Audience Impression Metrics suite, and social media integration. It is, as Christian Doegl, founder and CEO of uma, an example “where semantics gets tangible.”  And touchable by everyone.

For the Toy Fair, Uma got access to the exhibitor database, itself complete with structured metadata such as company name, location on the floor, and Twitter handle. “From this we can build up a semantic database connecting all different databases to the system,” says Doegl.

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