If it’s February, the networks are getting ready for the Sweeps. Viewers of NCIS can expect to be treated to a never-before-seen scene that’s being Twitter-campaigned under #NCISLostScene. Modern Family fans will get to see Phil and Claire reprise their Valentine’s Day roles as Clive and Juliana (two word reminder – trenchcoat, escalator). And Two-and-a-Half Men’s Charlie Sheen may enter rehab (oh, wait, sorry, that’s in real life).
Well, the Semantic Web refuses to be left out of such fun. While Nielsen continues its long-established work of monitoring TV viewing information to help programmers and advertisers with schedules and marketing dollars, sentiment analytics start-up General Sentiment is coming to the TV popularity contest with a new perspective. It has just released a report aimed at providing insight on “audience involvement and the strength of their ongoing commitment,” leveraging information from online social and news communities.
These market intelligence metrics from General Sentiment may not be a threat to traditional measurement means yet, but certainly they seem to merit consideration by programming and advertising honchos alike.