David Amerland of Business2Community reports, “The web may be global but its effects are felt most acutely at a local level. While there have always been businesses that targeted a global market the bulk of business today are brick and mortar stores with a web presence or online businesses that have a local presence. Either way search that delivers global results when all you wanted to find was a pizza joint in your neighborhood is, understandably, less than satisfying. Thankfully search is changing. In the transition from Boolean search with its statistical text analysis properties to semantic search that uses ontology libraries to ascribe meaning to things Google has moved in what it famously calls “from strings to things”. The effects of the transition are noticed in two things that are part of the same phenomenon: First the fragmentation of search and second its intense personalization.” Read more