Posts Tagged ‘Google’

Semantic Markup Pays Off But For Whom?

schemapix1 Many eyes are turning to research being done by SEO optimization vendor Searchmetrics about the virtues of semantic markup. Exploring the enrichment of search results through microdata integration, it says it has analyzed “tens of thousands of representative keywords, and rankings for over half a million domains from our comprehensive database, for the effect of the use of schema.org markup in terms of dissemination and integration type.”

Its study is still underway but so far its initial findings include good news – that is, that semantic markup succeeds:

  • Larger domains are more likely to embrace structured data markup, and the most popular markups relate to movies, offers, and reviews.  That said, overall, domains aren’t flocking to integrate Schema HTML tags.

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Google Launches schema.org Markup Support for Business Contact Info

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Yesterday, the Google Webmaster Central blog reported, “We are launching support for schema.org markup to help you specify your preferred phone numbers using structured data markup embedded on your website. Four types of phone numbers are currently supported: Customer service; Technical support; Billing support; Bill payment. For each phone number, you can also indicate if it is toll-free, suitable for the hearing-impaired, and whether the number is global or serves specific countries. Learn how to specify your national customer service numbers.” Read more

Machine Learning’s Future: Fortune 500 Buys In, Manufacturing Sees The Light

STServerMartin Hack, CEO and co-founder of machine learning company Skytree, has a prediction to make: “In the next three to five years we will see a machine learning system in every Fortune 500 company.” In fact, he says, it’s already happening, and not just among the high-tech companies in that ranking but also among the “bread and butter” enterprises.

“They know they need advanced analytics to get ahead in the game or stay competitive,” Hack says. For that, he says, they need machine learning algorithms for analyzing their Big Data sets, and they need to be able to deploy them quickly and easily — even if those who will be doing the deployments are coming from at best a background of basic analytics and business intelligence.

“There just aren’t enough data scientists to go around,” he says. It’s very tough to fill those roles in most companies, he says, “so like it or not, we have to make it much, much easier for people to digest and use this.”

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Microsoft Talks Up What It’s Calling The First Truly Virtual Personal Assistant

Microsoft cortanaAs The Semantic Web Blog discussed yesterday here, the Virtual Personal Assistant is getting more personal. Microsoft officially unveiled Cortana as part of the Windows Phone 8.1 smartphone software at its Build event yesterday, and the service effectively replaces the search function on Windows smartphones, both for the Internet and locally.

This statement served as the theme from corporate vice president and manager Joe Belfiore: “Cortana is the first truly personal digital assistant who learns about me and about the things that matter to me most and the people that matter to me most, that understands the Internet and is great at helping me get things done.”

The Bing-powered Cortana is launching in beta mode, and was still subject to a few hiccups during the presentation. For example, when Belfiore asked Cortana to give him the weather in Las Vegas, it reported the information in degrees, and was able to respond to his request to provide the same information in Celsius. But he couldn’t get her to make the calculations to Kelvin. But, he promised attendees, “Try it yourself because she is smart enough to tell you the answer in Kelvin.”

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Google, Facebook, and the Cold War

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Ron Callari of Inventor Spot recently wrote, “It’s hard to say, looking twenty to thirty years into the future, just how different the digital landscape will look. Semantic Technology, Augmented Reality, Virtual Reality and Web 3.0 are presently only toddling along in their infant stage. What they will look like in the next few decades is only guesswork on our part.  However if we were pressed to gamble on the outcome, a smart man’s wager might be that the last two digital super powers left standing will be Google and Facebook [with the possible exception of China]. A CNN Money report describes this evolution as analogous to the ‘Cold War,’ to conjure up imagery of what transpired between America and the Soviet Union, post World War II.” Read more

Musicians Can Now Include Official Tour Dates in Google Knowledge Graph

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The Google Webmaster Central blog reports, “When music lovers search for their favorite band on Google, we often show them a Knowledge Graph panel with lots of information about the band, including the band’s upcoming concert schedule. It’s important to fans and artists alike that this schedule be accurate and complete. That’s why we’re trying a new approach to concert listings. In our new approach, all concert information for an artist comes directly from that artist’s official website when they add structured data markup.” Read more

The Web Is 25 — And The Semantic Web Has Been An Important Part Of It

web25NOTE: This post was updated at 5:40pm ET.

Today the Web celebrates its 25th birthday, and we celebrate the Semantic Web’s role in that milestone. And what a milestone it is: As of this month, the Indexed Web contains at least 2.31 billion pages, according to WorldWideWebSize.  

The Semantic Web Blog reached out to the World Wide Web Consortium’s current and former semantic leads to get their perspective on the roads The Semantic Web has traveled and the value it has so far brought to the Web’s table: Phil Archer, W3C Data Activity Lead coordinating work on the Semantic Web and related technologies; Ivan Herman, who last year transitioned roles at the W3C from Semantic Activity Lead to Digital Publishing Activity Lead; and Eric Miller, co-founder and president of Zepheira and the leader of the Semantic Web Initiative at the W3C until 2007.

While The Semantic Web came to the attention of the wider public in 2001, with the publication in The Scientific American of The Semantic Web by Tim Berners-Lee, James Hendler and Ora Lassila, Archer points out that “one could argue that the Semantic Web is 25 years old,” too. He cites Berners-Lee’s March 1989 paper, Information Management: A Proposal, that includes a diagram that shows relationships that are immediately recognizable as triples. “That’s how Tim envisaged it from Day 1,” Archer says.

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Bringing Speed & Precision to Search with Semantics

Google Hummingbird

Dave Lloyd of ClickZ.com recently wrote, “People are becoming more sophisticated in their searching, using longer queries, more precise terms, and more contextual info in their queries. Clearly, there’s exponentially more content on the Web than there was even five years ago, and this means the needle-in-a-haystack science of algorithms must become more sophisticated in finding the most effective answers for queries. The expanding use of mobile and voice technologies are also changing how we search. We’ve arrived at a place where literal matching by itself isn’t good enough. In response, we’re moving toward a new normal: semantic search. It’s an idea that’s been in the works for a long time and was described by the Web’s creator Tim Berners-Lee in 2001 but is only recently going live in a way that affects regular users. Read more

SindiceTech Relaunch Features SIREn Search System, PivotBrowser Relational Faceted Browser

sindiceLast week news came from SindiceTech about the availability of its SindiceTech Freebase Distribution for the cloud (see our story here). SindiceTech has finalized its separation from the university setting in which it incubated, the former DERI institute, now a part of the Insight Center for Data Analytics, and now is re-launching its activities, with more new solutions and capabilities on the way.

“The first thing was to launch the Knowledge Graph distribution in the cloud,” says CEO Giovanni Tummarello. “The Freebase distribution showcases how it is possible to quickly have a really large Knowledge Graph in one’s own private cloud space.” The distribution comes instrumented with some of the tools SindiceTech has developed to help users both understand and make use of the data, he says, noting that “the idea of the Knowledge Graph is to have a data integration space that makes it very simple to add new information, but all that power is at risk of being lost without the tools to understand what is in the Knowledge Graph.”

Included in the first round of the distribution’s tools for composing queries and understanding the data as a whole are the Data Types Explorer (in both tabular and graph versions), and the Assisted SPARQL Query Editor. The next releases will increase the number of tools and provide updated data. “Among the tools expected is an advanced Knowledge Graph entity search system based on our newly released SIREn search system,” he says.

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Semantic Web Jobs: Google

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Google is looking for a Business Systems Analyst, Data Services in Mountain View, CA. According to the post, “At Google, we work at lightning speed. So when things get in the way of progress, the Business Systems Integration, Master Data Services team steps in to remove those roadblocks. The team identifies time-consuming internal data flows and processes and then builds Master Data Services that are reliable and scalable enough to work within the size and scope of the company. You listen to and translate Googler’s data services needs into high-level technical specifications, design and develop recommended systems and work with Google technical team to ensure smooth implementation. Whether battling large system processes or leveraging our homegrown suite of Google products for Googlers themselves, you help Googlers work faster and more efficiently.” Read more

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