Daniel Newman of Forbes recently wrote, “In the future, and really even today, the most qualified and successful searches are going to be driven by conversations. When Google Hummingbird was launched, Google used the idea of conversation rather than keyword as one of the biggest evolutions taking place with the new algorithm. So rather than thinking of search in terms of just the keywords given, Google can now look for meaning behind the words that you enter in your search query. In my last post on the subject I talked about a couple searching out a dining experience and how rather than plugging in just words like ‘Steakhouse’ or ‘Chicago,’ they would today look to plug in ‘Where can we get a great steak in Chicago?’” Read more
Posts Tagged ‘Google Hummingbird’
A couple of weeks back The Semantic Web Blog reported on research from SEO optimization vendor Searchmetrics about the virtues of semantic markup. Now the 2014 Content Search Marketers Survey, which recently came out from enterprise SEO platform vendor Brightedge, adds some more interesting statistics to show about what matters to optimized search.
Among them: Half of the respondents consider a page/content-based approach to driving page traffic, conversions and revenue as being much more important for SEO in 2014 than in 2013. Another 50 percent said it would be more or as important this year than last.
“The page-based approach to SEO in the world of secure search is important for 100 percent of SEOs, and 85 percent stated that it would be more or much more important for them in 2014,” the report states. “SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50% percent stating that measuring the business impact of the keyword will be more important in 2014.”
Kerstin Recker recently wrote for Wired, “Search has changed dramatically over the past year and semantic technology has been at the center of it all. Consumers increasingly expect search engines to understand natural language and perceive the intent behind the words they type in, and search engine algorithms are rising to this challenge. This evolution in search has dramatic implications for marketers, consumers, technology developers and content creators — and it’s still the early days for this rapidly changing environment. Here is an overview of how search technology is changing, how these changes may affect you and what you can do to market your business more effectively in the new era of search.” Read more
Ron Callari of InventorSpot recently wrote, “In the foreseeable future, search on smartphones will allow for intuitive logic not just text-matching based on keywords. But what will our smartphones offer in the Web 3.0 world of Semantic Technology, Augmented Reality and the Internet of Things? Semantic search is already being addressed by the major search engines and social networks to understand the intent of the user. All the major players are competing for dominance of semantic computing because it’s been identified as the solution to the demanding needs of big data.” Read more