In the fall Google updated its Google TV platform to Version 3.0, touting features like its new Voice Search. This week, expect to hear about a slew of new products with the technology onboard launching at the CES show in Las Vegas.

Google recently reported on its Google TV blog that new partners added to its Google TV list include Asus, Hisense, and TCL.  LG, Sony, Vizio and others will have refreshes of their set-top boxes, integrated TVs, and IPTV boxes with the latest Google TV platform on board.

Consumers that buy into these offerings also will be increasing their exposure to Google’s Knowledge Graph. The Google TV platform’s advanced voice control for changing channels or finding content of personal interest to watch (live or via Internet streaming), its new programming guide app, and its other smarts deliver results with the help of the vendor’s own Knowledge Graph, according to GIGAOM. With the Knowledge Graph, search queries run against a database of entities and relationships — it’s the search engine’s way of, as Google says, understanding “things, not strings.”

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