Q: What do Google, Microsoft, Yahoo!, Yandex, the New York Times, and The Walt Disney Company have in common?

A: schema.org

On June 2, 2011, schema.org was launched with little fanfare, but it quickly received a lot of attention. Now, almost exactly one year later, we have assembled a panel of experts from the organizations listed above to discuss what has happened since and what we have to look forward to as the vocabulary continues to grow and evolve, including up-to-the-minute news and announcements. The panel will take place at the upcoming Semantic Technology and Business Conference in San Francisco.

Moderated by Ivan Herman, the Semantic Web Activity Lead for the World Wide Web Consortium, the panel includes representatives from each of the core search engines involved in schema.org, and two of the largest early implementers: The New York Times and Disney. Among the topics we will discuss will be the value proposition of using schema.org markup, publishing techniques and syntaxes, vocabularies that have been mapped to schema.org, current tools and applications, existing implementations, and a look forward at what is planned and what is needed to encourage adoption and consumption.

Panelists:

	Moderator: Ivan Herman Semantic Web Activity Lead, World Wide Web Consortium		Dan Brickley Contractor, schema.org at Google
	John Giannandrea Director Engineering, Google		Peter Mika Senior Researcher, Yahoo!
	Alexander Shubin Product Manager, Head of Strategic Direction, Yandex		Mike Van Snellenberg Principal Program Manager, Microsoft/Bing
	Evan Sandhaus Semantic Technologist, New York Times Company		Jeffrey W. Preston SEO Manager, Disney Interactive Media Group

These panelists, along with the rest of the more than 120 speakers from SemTechBiz, will be on-hand to answer audience questions and discuss the latest work in Semantic Technologies. You can join the discussion by registering for SemTechBiz – San Francisco today (and save $200 off the onsite price)

 

SemTechBiz is Less Than 2 Weeks Away

The Semantic Tech & Business Conference (SemTechBiz) is coming to San Francisco on June 3-7! Join us for case studies, innovative panels, tutorials, and keynotes that will provide you with practical advice, hands-on guidance, and breakthrough approaches to solving business problems with semantic technology. Passes go up $200 at the door. Sign up now and save !

[Editor's Note: This guest editorial is provided by Sean Golliher. He can be found on Twitter at @seangolliher]

Google announced they’re rolling out new enhancements to their search technology and they’re calling it the “Knowledge Graph.”  For those involved in the Semantic Web Google’s “Knowledge Graph” is nothing new. After watching the video, and reading through the announcements, the Google engineers are giving the impression, to those familiar with this field, that they have created something new and innovative.

While it ‘s commendable that Google is improving search it’s interesting to note the direct translations of Google’s “new language” to the existing semantic web vocabulary. Normally engineers and researchers quote, or at least reference, the original sources of their ideas. One can’t help but notice that the semantic web isn’t mentioned in any of Google’s announcements. After watching the different reactions from the semantic web community I found that many took notice of the language Google used and how the ideas from the semantic web were repackaged as “new” and discovered by Google.

Read more

Google’s Knowledge Graph has been the subject of lots of attention over the past few days since the announcement. And the focus of a lot of questions, too.

There’s been discussion on chat boards, for instance, about just who’s gotten access and who hasn’t. In a discussion with a representative from Google, The Semantic Web blog has learned that, like many other new Google services, the roll-out is gradual, in order to ensure the system is handling new functions well. First-come, first-served are those who are signed into Google – but then again, not everyone who is signed in. But the plan is to have everyone who’s signed in on board over the next few days, the rep says; so if you are and don’t have it yet, it should be hitting your browser shortly. Those not signed into Google accounts probably have a week or two of a wait left. So far, the rep said that things have been pretty smooth, so Google’s going at the pace it was hoping to.

Read more

I’m a fan of the waterfowl model of semantic technology. Clever semantics — as well as ‘advanced’ search boxes, arcane query syntax, and consumer interfaces that require user training — can paddle away as frantically as they like, but only while hidden well below the waterline. SPARQL, SKOS and SQL really shouldn’t be visible to most users of a web site. Ontologies and XML are enabling technologies, not user interface features.

With this week’s unveiling of the Knowledge Graph, Google has taken another step toward realising the potential of their Metaweb acquisition. The company has also clearly demonstrated its continued enthusiasm for delivering additional user value without requiring changes in user behaviour (well, except that those of us outside the US have to remember to use google.com and not our local version, if we want to try this out).

For those who don’t remember, Metaweb was one of those companies that got people excited about the potential for semantic technologies to hit the big time. Founded way back in 2005, Metaweb attracted almost $60Million in investment for their “open, shared database of the world’s knowledge” (Freebase) before disappearing inside Google in 2010.

Read more

This morning Google announced the Knowledge Graph, which “enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.” Read more

The schema.org official blog has announced support for enumerated lists. Adding this support allows developers using schema.org to use selected externally maintained vocabularies in their schema.org markup. According to the W3C-hosted schema.org WebSchemas wiki, “This is in addition to the existing extension mechanisms we support, and the general ability to include whatever markup you like in your pages. The focus here is on external vocabularies which can be thought of as ‘supported’ (or anticipated) in some sense by schema.org.”

In other words, “Schema.org markup uses links into well-known authority lists to clarify which particular instance of a schema.org type (eg. Country) is being mentioned.”

For example, consider a list of countries of the world. A developer could use this URI from Wikipedia to reference the USA or this one from the UN FAO, or this one from GeoNames.

Read more

Sharif Sakr of Engadget reports that Google has started to peek-a-boo it’s evolving semantic search capabilities. Sakr writes, “So, Google wasn’t merry-dancing when it promised to update its search engine with new ‘semantic’ algorithms. One of our readers sent in the screen grab above, which shows what happens when they search for ‘Howard Carter.’ In addition to all the regular links, there’s a box on the right that seems to be distinctly aware of who that poor fellow was (er, happy birthday old bean).” Read more

Google reports that the company’s news service, Google News “is undergoing a makeover and will now include content from the firm’s new social network. Google News, which has only gone live in the U.S. to date, will see Google+ conversations from people’s ‘circles’ and other high profile users right onto the search engine’s news homepage. In a blog post about the changes, Scott Zuccarino, product manager of Google News, said the feature brings Google+ conversations right to the Google News homepage. ‘Many news stories inspire vibrant discussions on Google+, and today we’re starting to add this content to both the News homepage, and the real-time coverage pages,’ Zuccarino wrote.” Read more

Wavii made waves when it launched  its automated, algorithm-driven news aggregation service in April, which has been billed as making Facebook out of Google. But what makes Wavii work? When The Semantic Web Blog found a picture in Wavii.com’s Flickr photostream featuring the word “predicates” on a white board, it was time to discover whether Semantic Web standards had anything to do with its engine.

Turns out, RDF is not at play here. But natural language processing certainly factors in, albeit from the perspective of information extraction and being almost entirely machine-learning based rather than deep-parsing oriented. The service’s technology is influenced by the expert machine-reading NLP work being done at the University of Washington, where Wavii advisor Oren Etzioni is a professor of computer science.

But Wavii CEO and founder Adrian Aoun can credit growing up in a household where his father was a linguist — a student of Noam Chomsky – for originally sparking his interest in how language works. Whenever his dad would have a debate about a language construct with his fellow MIT buddies, he says, “they’d turn to me and say which one sounds better….The irony is that they’re arguing over the rules, but they acknowledge the right answer is whatever humans do.”

Read more

Market Strategies International recently released the first edition of what it says will be an annual Social Media Brand Index, a measure for brands both of consumer-generated social media about them and of their own sponsored content. The Index takes into account four components. Volume, or the amount of buzz about a brand online, is one of them — and its most highly weighted component, too. The others take their cue from what we might call more meaning-related measures, sentiment analytics and semantic markup among them.

For example, there’s net Sentiment, which Market Strategies says represents the ratio of positive to negative sentiments expressed about a brand based on automated natural language processing of the content of posts, comments and mentions. Another component, Positive Emotions, seems to flow from that measure, representing the number of content items that are identified as having the warm fuzzies about them, again based on automated coding of content.

Read more