haggleFormer Personalized Media CEO Rajiv Salimath hosts a launch party March 1 for his latest venture, Haggle. What Haggle’s about, he says, is letting people use their own data to show venues – starting with restaurants – how they’re a valuable customer, and turn that to their purchasing advantage.

Users can apply today for their shot at getting personalized pricing via the Haggle mobile app through realtime digital interactions with businesses that have also signed onto the platform. By launch that should include some 75 restaurants in New York, with the goal of hitting 100 to 150 there and another 150 in the San Francisco area in the spring.

How it works, Salimath says, is that users give the app access to their social data, which it crunches and gives back to them. “We take all your social and digital data and convert it to real-world metrics that matter,” he says. “We give you the data to negotiate with businesses.” It calculates four scores including social influence, loyalty to a particular spot, history of going to places of that type generally (seafood restaurants, for instance), and purchasing power, and based on those scores a screen swipe for the locale reveals the personalized discount that venue is willing to give the user – which he or she may attempt to further negotiate online. All the user needs to do is show the screen to the wait staff for the discount to be applied to the bill.

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