OpenText Details Enterprise Information Management Project For Getting More Value From Enterprise Information
OpenText, the enterprise information management (EIM) vendor that acquired Nstein’s text mining and analytics technology a few years back and ranked strong in go-to-market strength in a January report from Hurwitz & Associates, today is revealing details about its new Project Red Oxygen at its annual customer conference. Now, its core content management and analytics technology will have a featured role in the Discovery Suite component of the project, which the vendor bills as the first-ever harmonized release of new EIM software advancements for extracting value from information and accelerating time to competitive advantage.
“We see that information management is becoming extremely strategic,” says Lubor Ptacek, VP of Strategic Marketing. There’s no competitive differentiation to be gained in the mundane any longer – in retail banking, for example, everybody offers savings, checking with zero cost, and so on, he notes, so “How do you compete? You do it by how well you apply information to recruiting more customers and turning money over faster. Efficiency and customer experience matter but many companies still manage their businesses in a very silo’d way.” But it’s only when there’s the ability to combine information from among all these disparate apps “that we can start helping our organizations to drive innovation and growth,” Ptacek says.