Posts Tagged ‘Ilya Segalovich’

Yandex Boosts Precision Ad Targeting; Machine-Learning Method MatrixNet Is Behind The Scenes

Search engine Yandex said today that it’s boosting its precision-advertising audience targeting, and that the potential is there to increase clickthrough rates from banner ads by hundreds of percents.

To get there, the search engine vendor has enhanced its behavior analytics technology Crypta, which is based on its machine learning method MatrixNet and whose earliest history is in learning to tell gender and age groups from one another to show relevant ads. Now, all kinds of demographics are covered, and Crypta can find various patterns in a website visitor’s behavior and pair them with other visitors’ similar behavior to show targeted banner ads. Crypta, according to the company, continually keeps its knowledge updated by processing and updating information about virtually every Yandex user on a daily basis.

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Yandex Co-Founder, CTO Ilya Segalovich Dies

Photo of Ilya SegalovichYandex, the leading Internet search service in Russia, has lost its co-Founder and Chief Technology Officer, Ilya Segalovich. Segalovich, the company reports, had been diagnosed with a treatable form of cancer and was responding well to treatment before unexpectedly succumbing to complications. DBpedia already has accounted for the news, as has Freebase.

Yandex’ portfolio of search technologies include everything from its method of machine learning, dubbed Matriksnet, to its Spectrum query statistics that analyzes a 5 billion query search log to find ‘objects’ in queries, categorize them in 60 categories, and map each query into one of possible ‘user intents’ according to a category of the object. It also, of course, signed on to support schema.org a couple of years back to leverage webmasters’ use of the structured data markup in its search results.

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Yandex’ New Interactive Snippets: Now Users Can Book, Buy And Pay Bills Right From Its Search Page

Rich snippets – yep, they were a nice start, but Russian search engine Yandex thinks it’s time for something more powerful. Something it’s calling interactive snippets and a feature it’s branding as Islands for its search results pages.

Yandex says the new feature evolves from rich snippets, which CTO Ilya Segalovich refers to in the press release as “mere decoration.” Interactive snippets, in contrast, are actionable, letting users do things like book movie tickets, make reservations or pay bills right from the search page. Webmasters can choose to add this functionality to their web sites if they want to, and while it may get their business customers – especially those using smartphones and tablets – who want to make their transactions as seamless as possible, it does mean those users won’t be making the journey to the business’ own web site.

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