klappo

Jasper Hamill of Forbes recently wrote, “Perhaps the diet sector may soon be looking very emaciated indeed, due to the tasty-looking emerging market in health, wellness and nutrition apps… One of the companies hoping to join in this feeding frenzy is Klappo, a London-based startup which describes itself as a ‘semantic platform for ingredients’. I went to visit this fledgling firm at its Shoreditch headquarters to get a sense of what sort of dish it intends to serve this growing industry. ‘Food is our focus,’ explains the firm’s Italian founder and CEO Massimiliano Del Vita. ‘We want to feed proper data to all the companies who want to innovate and give them access to a huge knowledge base about recipes, products and foods so they can build the best apps possible’.” Read more