Apple’s announcements at its WorldWide Developers’ Conference today had the crowd responding enthusiastically (of course, it was an Apple’s Developers Conference, so that just comes with the territory).
Much of the applause came in response to the new iOS 8 and its enhanced capabilities. As had been expected, as part of this, virtual assistant Siri got a bit of a facelift.
In the new iOS 8 for iPhones and iPads, due in the fall, there’s no need to touch your iPhone if it’s plugged in and you’ve got a question that needs answering and no hands to touch the mike. Apple also has partnered with music recognition service Shazam so that Siri now can recognize songs playing around them, and purchase them too; Shazam creates digital fingerprints of the audio it hears and matches it against its database of millions of tracks. Its natural language processing is fluent in 22 languages now, and streaming voice recognition means you can see what you’re saying as you are saying it.