Posts Tagged ‘IPTC’

A Tale of Agile Development… of a Standard

Some in the Semantic Technology community have pointed out that from a development perspective, Semantic Technologies are well suited for an agile approach to programming, and we will be discussing that idea more in future here at Today, however, we’re taking a look at some novel thoughts on agile development of a standard, thanks to guest contributor, Andreas Gebhard. He is Director, Editorial at Getty Images, and Board member of the IPTC.

We caught up with Gebhard at the recent Semantic Technology & Business Conference in New York, where he initially shared this idea with us.

He has expanded on these ideas in a post on the Getty Images blog. As Gebhard says, “I want to tell you the story of how we got there in just about a year — tremendously fast, in the world of standards.”

We re-print the post in its entirety below with thanks to the author and Getty Images.

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Dynamic Semantic Publishing for News Organizations

Ontoba logo

Paul Wilton was Technical and development lead for semantic publishing at BBC News and Sport Online during the 2010 World Cup.  Currently he is the Technical architect at Ontoba.  In this interview, a supplement to “Dynamic Semantic Publishing for Beginners”, Paul describes the current landscape for DSP as it applies to news organizations.

Q. Are you seeing a wide disparity in the way that news organizations have approached the creation and use of semantically-linked (or annotated) content?

A. Actually the pattern and often the (general) technical architecture is surprisingly similar. Where things differ are the applications, models used and instance data. This is undoubtedly bleeding edge technology, and typically the impetus to begin investigating the use of linked data, RDF and semantics in the technology stack has come from within the Information Architecture and R&D teams, not from the offices of the CTO/CIO. Maybe this is starting to change now.

Q. Do many news organizations have the resources (staff and/or Content Management Systems) that are able to publish and use semantic data?

A. Not in our experience, but this shouldn’t be a barrier to integrating semantic technologies and publishing linked data.

The key components to adopting semantic publishing – a semantic repository (triple store); appropriate linked data sets; and the ability to semantically annotate your content – can be built alongside an existing Content Management System. Read more

Smart Ad Sophistication Lacking in News Industry, To Its Peril

The Pew Research Center’s Project for Excellence in Journalism State of the News Media 2012 report was just published, and among the findings is that efforts by most top news sites to monetize the web in their own right are still limited. Few news companies, it reports, “have made much progress in some key new digital areas. Among the top news websites, there is little use of the digital advertising that is expected to grow most rapidly, so-called “smart,” or targeted, advertising.”



Failing to make a lot more hay from digital ads is problematic for traditional news companies given the decline in print circulation and in its ad revenue, too. The report says that in 2011, losses in print advertising dollars outpaced gains in digital revenue by a factor of roughly 10 to 1, which it calls an even worse ratio than in 2010.

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rNews 1.0 is an Official Standard!

[UPDATE – November 9, 2011: the IPTC rNews version 1.0 documentation is now available.]

rNews presentastion at event

Evan Sandhaus, New York Times (seated) and Andreas Gebhard, Getty Images, present rNews.

Today (Oct. 7, 2011), at a gathering of the International Press Telecommunications Council (IPTC), rNews took the step from being a proposal to being a formal standard. rNews was created by the IPTC and made its public debut earlier this year as a proposal for using RDFa to annotate news-specific metadata in HTML documents.

Congratulations to the IPTC and the leaders of the rNews standardization effort: Andreas Gebhard (Getty Images), Evan Sandhaus (New York Times), and Stuart Myles (Associated Press).

Read more First, The Good News

When it comes to, there’s some good news – and some ‘eh’ news.

Let’s start with the positive stuff. Today at the schema blog, the news was released that has added to its NewsArticle and related types such as CreativeWork new properties for mark-up based on the rNews standard from the International Press Telecommunications Council (IPTC).

Read more Workshop – A Path Forward

photo of schema-org leadership panel at workshop Leadership Panel; L-to-R: Michael O'Connor (Microsoft), John Giannandrea (Google), Charlie Jiang (Microsoft), Kavi Goel (Google), R.V. Guha (Google), Steve MacBeth (Microsoft), Gaurav Mishra (Yahoo), Peter Mika (Yahoo)

A room full of interested parties gathered in Microsoft’s Silicon Valley Campus yesterday to discuss, its implications on existing vocabularies, syntaxes, and projects, and how best to move forward with what has admittedly been a bumpy road., you may recall, is the vocabulary for structured data markup that was released by Google, Microsoft, and Bing on June 2 of this year.  The website states, “A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. So, in the spirit of, Bing, Google and Yahoo! have come together to provide a shared collection of schemas that webmasters can use.”  (For more history about the roll-out and initial reactions to it, here’s a summary.)

Yesterday was the first time since the Semantic Technology & Business Conference in San Francisco that community members have gathered face-to-face to discuss in an open forum. It was a full agenda with plenty of opportunity for debate and discussion.

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rNews Version 0.5 Approved by the IPTC

A recent article reports, “Draft version 0.5 of rNews, a standard model for embedding machine-readable metadata in online news, was approved at the International Press Telecommunications Council’s [IPTC] Annual General Meeting in Berlin, Germany. This version clarifies, simplifies and expands the rNews model and incorporates much of the feedback that the IPTC has received about the first draft. The IPTC is also releasing the recommended RDFa implementation for rNews 0.5 and plans to provide mappings to other markup mechanisms, such as HTML5 microdata and JSON. This will give publishers a choice of how to implement the model, using the technologies that best meet their needs.” Read more

Coming Soon, to a Newsroom Near You

We recently have given coverage to the new rNews standard from the IPTC, but two things today caught our eye:

First, from, a brief video from Mike Dunn, VP and CTO of Hearst Interactive. The video serves as an introduction to the value of rNews in the media industry, and does that well.  That said, I think it could also be used as an elevator pitch for publishing decision-makers who are considering implementing rNews, RDFa, or more generally, Semantic Technologies.  Mike indicates that Hearst is currently evaluating rNews.

The video can be seen here:

NOTE: Mike Dunn will be speaking at SemTech 2011, where there will also be a presentation on the rNews standard. Read more

rNews and 7 Ways to Use It Introduced at New York Times Hosted Meetup

Last week, our own Jennifer Zaino reported on a new standard being adopted by the International Press Telecommunications Council (IPTC), called rNews (rNews 0.1, to be exact).

Last night, at the New York Times Building in Manhattan, the Lotico New York City Semantic Web Meetup group was introduced to rNews.  Presenting to the group were Andreas Gebhard (Getty Images), Stuart Myles (Associated Press), and Evan Sandhaus (New York Times).

By all reports, it sounds like rNews was very well received, and there were several takeaways from the evening.  At one point, Stuart Myles offered seven concrete ideas for ways in which rNews could be used. Read more