Alastair Reid of Journalism.co.uk reports, “In the last two and a half years, The Huffington Post has launched in 11 markets and doubled traffic to its sites from 45 million to 90 million unique monthly visitors. Jimmy Maymann, chief executive of The Huffington Post, shared those figures while speaking at the Reuters’s Institute Big Data for Media conference in London today. For Maymann, the key is using data to improve reader experience, a tactic that will bring both editorial and business benefits. ‘Because of how media has changed in the last five years with social and search we’ve gone from producing 500 to 1,600 news stories every day,’ Maymann told delegates, and editors have access to data that can inform newsroom decisions in a real-time analytics dashboard. The content is ‘optimised’ by data, he said, so the editor can understand reader habits better and respond accordingly.” Read more
Posts Tagged ‘JuLiA’
Poynter.com recently interviewed Justin Isaf of the Huffington Post regarding HuffPost’s unique ability to handle millions of reader comments. Isaf stated, “We’re a bigger team with the equivalent of about 30 full time moderators. They work 24/7/365 in six-hour shifts going through hundreds of comments per hour each… It’s a very specific skill set and takes a certain mentality to do it well. I am constantly in awe of this team. They’re backed up by some of the best tech in the industry. It would take a really long time to explain all the different technologies that go into the moderation flow, but at the core is Julia. She’s an artificial intelligence machine that helps the mods out.” Read more
A new matchmaking app from one of the founders of Adaptive Semantics hit Facebook yesterday. Adaptive Semantics, you may recall, developed the JuLiA semantic text-parsing technology that’s now part of AOL’s toolkit, courtesy of its Huffington Post acquisition.
Kingfish Labs is the startup that created Yoke, and it includes Jeff Revesz as CTO. Rob Fishman, who was Huffington Post’s social media editor, is the CEO of the company, which recently received $500,000 in seed funding. Yoke’s take on the online dating scene is to bring people together with the help of an ontology graph: Its algorithms explore entities, the connections between them, and the strength of those connections to discover common interests between people that just might lead to a real-world bond.
Yoke is deeply connected into the Facebook API, Revesz says. With users’ permission, it accesses basic data such as birthday, location, and education history, and also pulls their Likes in music, bands, artists, movies, books and some general areas outside those categories. Ditto for their closest friends (again, with respect to their privacy settings, so no guarantee as to how far it can get for each individual). Behind the scenes, Yoke mashes up its Facebook Graph data with data from Amazon, Netflix, and Echonest (which powers Spotify radio) to produce an ontology of interest entities for connecting users together. These three sources were chosen, Revesz says, because they’re the easiest to work with, the biggest and the best.
“We’re looking both for similarity information and ontology information,” he explains – that is, for example, how closely two movies might resemble each other, and what entities they might share in common, such as the same director or actors. So, if someone likes one particular movie, the ontology of interest entities can be used to show other people who like similar things.
What got a bit lost in the news about AOL’s purchase of the Huffington Post was that the deal also gets the Internet content provider some more semantic technology (the company’s past acquisitions include social/semantic matching Q-and-A platform Yedda, for example). In addition to The Huffington Post having been an early adopter of Thomson Reuters Open Calais semantic web service to identify and extract entities, facts and events for localized content initiatives, the site last year acquired Adaptive Semantics and its JuLiA platform for helping publishers discover the leaders in their social graph.
That acquisition now could bear fruit for AOL in influencing community engagement across a whole lot more web sites. AOL properties include community-specific sites such as the Patch network of localized news and events information, the DailyFinance business and investment news site, Autoblog, and many more.