Posts Tagged ‘keyword search’

Not a Keyword, But a Conversation: The Future of Search

Google HummingbirdDaniel Newman of Forbes recently wrote, “In the future, and really even today, the most qualified and successful searches are going to be driven by conversations. When Google Hummingbird was launched, Google used the idea of conversation rather than keyword as one of the biggest evolutions taking place with the new algorithm.  So rather than thinking of search in terms of just the keywords given, Google can now look for meaning behind the words that you enter in your search query. In my last post on the subject I talked about a couple searching out a dining experience and how rather than plugging in just words like ‘Steakhouse’ or ‘Chicago,’ they would today look to plug in ‘Where can we get a great steak in Chicago?’” Read more

Semantic Search and the Data Center

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Haim Koshchitzky of Sys-Con Media recently wrote, “Enterprise applications can ‘live’ in many places and their logs might be scattered and unstandardized. First generation log analysis tools made some of the log data searchable, but the onus was on the developer to know what to look for. That process could take many hours, potentially leading to unacceptable downtime for critical applications. Proprietary log formats also confuse and confound conventional keyword search. That’s why semantic search can be so helpful. It uses machine intelligence to understand the context of words, so it becomes possible for a Google user to type ‘cheap flights to Tel Aviv on February 10th’ rather than just ‘cheap flights’ and receive a listing of actual flights rather than links to airline discounters. Bing Facebook, Google and some vertical search engines include semantic technology to better understand natural language. It saves time and creates a better experience.” Read more

How Google’s Semantic Search Will Affect the Web

Jon Mitchell recently looked into the implications of Google’s decision to start incorporating semantic search into its keyword search system. He writes, “This is bound to shake up the way today’s keyword-driven search engine optimization works. The essence of the SEO game is tailoring page titles, URLs, topic tags and body text to the words and phrases people use to search the Web. Google only has to match the keywords in the query to the keywords on the Web using a lexical database. That’s relatively easy, and it allows humans to game the system.” Read more