Ever heard of Big Language? It’s a Big Data-affiliated term coined by customer experience management company SDL, to describe the challenge faced by the text analytics software community whose global customers want more in the way of supported languages.
“Text analytics is all about language, and the game is changing for translation,” says Brian Otis, vice president, Business Development, SDL Language Technologies. “If you look at all the user-generated content on the web, it’s not feasible to rely on human translation, even for many big companies. Machine language translation is the only economic and time-to-market and sane way to go.”
The vendor this week offers up its machine translation solution, SDL BeGlobal, as an integration option for text analytics software providers, so that they can keep up with more demands from global customers that want to understand what’s being said about them by customers in whatever language it’s being said, without busting their R&D budgets on fulfilling expectations for expanded language support.