During the recent Semantic Technology and Business Conference in San Francisco, a motley crew of expert presenters got up in front of a packed room, took a deep breath, and spoke passionately about the semantic projects nearest and dearest to their hearts while the unforgiving clock ticked their five precious minutes away. At the conference I shared highlights from some of those aptly named Lightning Sessions. Here are a few more snappy sessions that captivated the room that day:

Semantic Technology to Shed Light on Big Dark Data with Ben Zamanzadeh, DataPop

DataPop is a startup in the field of semantic advertising. The company seeks to create actionable insights for clients with semantics. As Ben put it, “Ad data is still dark data. Consumer actions are very hard to understand and even harder to predict.” The talk description explains DataPop’s approach: “DataPop’s Semantic Advertising Technology uses Machine Learned Semantic Models to build and analyze advertising campaigns that surpasses conventional advertising capabilities. Composite Semantic Data Models are used to translate Big piles of Data into meaningful entities, then Inference Engines transcribe information such that decisions and strategies can be formed. Semantic Methods has made it possible for us to explain the reasoning behind ‘why’ things happen.” Read more