Posts Tagged ‘local search’

Yahoo Acquires Local Search App Zofari

zofariMenchie Mendoza of TechTimes recently wrote, “Affectionately described as a ‘Pandora for places,’ Zofari’s acquisition seemed to have attracted less attention when the deal was announced last week. Zofari uses natural language processing, machine learning, and third party data to collect information that matches up the user with places which the user may find interesting. The financial terms of the acquisition have not been revealed. On Zofari’s official site, the company confirmed that four of its employees are joining Yahoo. They are identified as Oliver Su, Shahzad Aziz, Jason Kobilka and Nate Weinstein. ‘After meeting some of the amazing folks on the Yahoo Search team and hearing about their vision, the decision for our team to join Yahoo was an easy one,’ said in the announcement. ‘We can’t talk about what we’re working on yet, but needless to say we are very, very excited’.” Read more

WhoDoYou Brings Honesty and Transparency Back to Social Local Search

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TEL AVIV, Israel–(BUSINESS WIRE)–WhoDoYou today announced the official launch of its social local search website and Android app, which offers an alternative to review sites like Yelp and Angie’s List. WhoDoYou collects sincere advice from real conversations on leading social networks, and converts them into honest, authentic referrals that guide people to the local service providers they need. With more than a half million searchable results – and thousands more added daily – WhoDoYou provides local business recommendations in thousands of cities in more than 50 countries. Read more

Sprylogics and Keek Enter Into Strategic Agreement to Collaborate on Cross-Platform Technology

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TORONTO, Feb. 26, 2014 (Menafn – Canada NewsWire via COMTEX) — Sprylogics International Corp. (“Sprylogics”) , a technology provider of local mobile search and messaging solutions for consumers and businesses has signed an agreement with Keek, a mobile video app, to collaborate and explore sharing technology and expertise around a broad segment of cross-platform opportunities, including the deployment of Sprylogics’ semantic processing engine into Keek’s mobile platform. As part of this agreement, Sprylogics will provide semantic content analysis to Keek, including exploring utilizing the indexing and search services in Sprylogics, core infrastructure, and Natural Language Processing capabilities, as well as various machine learning classifiers, semantic and local search technologies available through Sprylogics APIs and distributed content infrastructure. Read more

Sprylogics Announces Release of Next Generation Poynt Product with Built-In Sharing

sprylogicsTORONTO, Feb. 11, 2014 /PRNewswire/ – Sprylogics International Corp. (“Sprylogics”) (TSXV: SPY), a technology provider of local mobile search and messaging solutions for consumers and businesses announces the availability of its next generation Poynt mobile app, combining the power of local search with sharing, via a single app.

This new product is the result of integrating the power of Poynt’s local search content technology with Sprylogics’ semantic data aggregation and natural language processing capabilities, resulting in a unique consumer App that offers the richness of web content, coupled with the convenience of sharing with friends when there is intent to search or plan. Read more

Analysis of Brand-Related Knowledge Graph Search

Depiction of entities connected in the Google Knowledge GraphIn a recent post on the Moz.com blog, Dr. Peter J. Myers wrote about an apparent change that took place on the morning of July 19th that appears to be related to how Google processes Knowledge Graph entities. “My gut feeling is that Google has bumped up the volume on the Knowledge Graph, letting KG entries appear more frequently,” Myers posted.

The morning of July 19th was specifically identified because, Myers explained, “Overnight, the number of queries we track in the MozCast 10K beta system that show some kind of Knowledge Graph jumped from 17.8% to 26.7%, an increase of over 50%. This was not a test or a one-day fluke — here’s a graph for all of July 2013 (as of August 20th, the number has remained stable near 27%).

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The Semantic Web Benefits Local Business

David Amerland of Business2Community reports, “The web may be global but its effects are felt most acutely at a local level. While there have always been businesses that targeted a global market the bulk of business today are brick and mortar stores with a web presence or online businesses that have a local presence. Either way search that delivers global results when all you wanted to find was a pizza joint in your neighborhood is, understandably, less than satisfying. Thankfully search is changing. In the transition from Boolean search with its statistical text analysis properties to semantic search that uses ontology libraries to ascribe meaning to things Google has moved in what it famously calls “from strings to things”. The effects of the transition are noticed in two things that are part of the same phenomenon: First the fragmentation of search and second its intense personalization.” Read more

Search Engines Focus on Mobile Devices, Get Local

Laurie Sullivan of SearchBlog reports, “Local search continues to be the focus of engines looking to capture market share. Blekko and Yandex launched mobile browsing features Tuesday that serve up information on nearby businesses. Blekko released izik (pronounced Isaac) for smartphones, bringing search to iOS and Android users. The company’s first app for smartphones features a new ‘What’s Nearby’ option to serve up information on gas stations, restaurants, movie theaters and other places of interest.” Read more

Semantic Search: Getting Hyper-Local

Damian Rollison has written an article discussing the application of semantics to local search. He writes, “Most U.S. residents live in suburbs and travel infrequently. Our habits keep us close to home, where we are already experts in the types of local businesses we visit every week. As I pointed out last time, we need the most help meeting less common needs. A truly forward-looking search application is one that can deliver rich, detailed information about the full range of local businesses.” Read more