Search engine Yandex said today that it’s boosting its precision-advertising audience targeting, and that the potential is there to increase clickthrough rates from banner ads by hundreds of percents.

To get there, the search engine vendor has enhanced its behavior analytics technology Crypta, which is based on its machine learning method MatrixNet and whose earliest history is in learning to tell gender and age groups from one another to show relevant ads. Now, all kinds of demographics are covered, and Crypta can find various patterns in a website visitor’s behavior and pair them with other visitors’ similar behavior to show targeted banner ads. Crypta, according to the company, continually keeps its knowledge updated by processing and updating information about virtually every Yandex user on a daily basis.

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