Image Courtesy: ipharmd.net

Dr. Carlo Trugenberger, co-founder and Chief Scientific Officer at InfoCodex Semantic Technologies AG, has co-authored a report reflecting the topic he discussed at last fall’s London SemTech event: An approach to drug research that relies on identifying relevant biochemical information using the company’s autonomous self-organizing semantic engines to text mine large repositories of biomedical research papers.

The model, says Trugenberger, is a departure from many other semantically-engineered approaches to streamlining drug research, which are based on natural language processing (NLP). That’s good for extracting information from documents, he says, but not as adept at discovering knowledge. “That’s what our InfoCodex software is designed for, to find new facts and hidden correlations” in repositories of unstructured information.

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“With traditional search models there’s no easy way for guided discovery to narrow down from all the apps out there to what you want,” says Dave Schorr, who with Joel Fisher is a co-founder of TipSense LLC. Keyword searches aren’t going to help you find apps that help when you are having a bad day, for instance, or understand that someone looking for a dating app (as in relationships) is looking for something different than someone looking for a date (as in scheduling and productivity) app. But searches on AppCrawlr can suss those out, taking data from from all across the web – blogs, tweets, reviews, and so on – and surfacing and organizing the concepts and topics buried in all that unstructured data.

“It’s a new paradigm to manage a large data set,” says Schorr. “We’re using concepts to come up with a much better experience for discovery.”

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It doesn’t have to be that way, and Tagasauris has put its money on changing the state of things.

Why is dumb visual media a problem, especially at the enterprise-level? Visual media, in its highly un-optimized state, hasn’t been thought of in the same way that companies think about how making other forms of data more meaningful and reasonable can impact their business processes. A computer’s ability to assess image color, pattern and texture isn’t highly useful in the marketplace, and as a result visual media has “just been outside the realm of normal publishing processes, normal workflow processes,” Carter says. Therefore, what so many organizations – big media companies, photo agencies, and so on –  would rightly acknowledge to be their treasure troves of images don’t yield anywhere near the economic value that they can.

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New Career Opportunities Daily: The best jobs in media.