Posts Tagged ‘Martin Hepp’

New Schema.org Extension Proposal for the Automotive Industry

Photo: Interior of automobileThere is no doubt about it: Schema.org is a big success. It has motivated hundreds of thousands of Web site owners to add structured data markup to their HTML templates and brought the idea of exchanging structured data over the WWW from the labs and prototypes to real business.

Unfortunately, the support for information about the sales and rental of vehicles, namely cars, motorbikes, trucks, boats, and bikes has been insufficient for quite a while. Besides two simple classes for http://schema.org/Vehicle and http://schema.org/Car with no additional properties, there was nothing in the vocabulary that would help marking up granular vehicle information in new or used car listing sites or car rental offers.

Recently, Mirek Sopek, Karol Szczepański and I have released a fully-fledged extension proposal for schema.org that fixes this shortcoming and paves the ground for much better automotive Web sites in the light of marketing with structured data.

This proposal builds on the following vehicle-related extensions for GoodRelations, the e-commerce model of schema.org:

It adds the core classes, properties and enumerated values for describing cars, trucks, busses, bikes, and boats and their features. For describing commercial aspects of related offers, http://schema.org/Offer already provides the necessary level of detail. Thus, our proposal does not add new elements for commercial features.

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The Future of E-Commerce Data Interpretation: Semantic Markup, or Computer Vision?

How will webpage data be interpreted in the next few years?  The Semantic Web community has high hopes for ever evolving semantic standards to help systems identify and extract rich data found on the web, ultimately making it more useful.  With the announcement of Schema.org support for GoodRelations  in November, it seems clear semantic progress is now being made on the e-commerce front, and at an accelerated rate.  Martin Hepp, founder of GoodRelations, estimates the rate of adoption of rich, structured e-commerce data to significantly increase this year.

diffbot logo and semantic web cubeHowever, Mike Tung, founder and CEO of a data parsing service called DiffBot, has less faith that the standards necessary for a true Semantic Web will ever be completely and effectively implemented.  In an interview on Xconomy he states that for semantic standards to work correctly content owners must markup the content once for the web and a second time for the semantic standards.  This requires extra work, and affords them the opportunity to perform content stuffing (SEO spam).

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Introducing the Used Cars Ontology

According to the team at MakoLab SA, the company has published a new ontology that supports precise descriptions of used cars. The Used Cars Ontology (UCO) was created in cooperation with Professor Martin Hepp (Hepp Research GmbH), creator of the GoodRelations ontology. The Used Cars Ontology “represents knowledge concerning used cars regardless of their manufacturer. The notions included in it cover properties which are significant in the used cars market and characterize the basic state of a given car, such as car modifications, damages, additions, information about the owner, as well as more detailed data, such as whether the owner of the car smoked cigarettes, what kinds of animals were transported in the car, etc.” Read more

GoodRelations Fully Integrated with Schema.org

Schema.org and GoodRelations logosSchema.org has announced that GoodRelations is now fully integrated into the markup vocabulary backed by Google, Yahoo!, Bing/Microsoft, and Yandex (read our past schema.org coverage). GoodRelations is the e-commerce vocabulary that has been developed and maintained by Martin Hepp since 2002 (previous coverage).

In the official announcement, R.V. Guha (Google) says, “Effective immediately, the GoodRelations vocabulary (http://purl.org/goodrelations/) is directly available from within the schema.org site for use with both HTML5 Microdata and RDFa. Webmasters of e-commerce sites can use all GoodRelations types and properties directly from the schema.org namespace to expose more granular information for search engines and other clients, including delivery charges, quantity discounts, and product features.”

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Schema.org adds “Additional Type” Property

schema-dot-org logoDan Brickley announced today that schema.org has added the property “additionalType” to the basic building block, schema.org/Thing. As Brickley says, “The additionalType property makes it possible for Microdata-based publishers to list several relevant types, even when the types are from diverse, independent schemas. This is important for schema.org as it allows our markup to be mixed with other systems, without making it too hard for consuming applications to interpret. A description can use a schema.org type as a base, but mention others (e.g. from DBpedia, Freebase, eventually Wikidata…) to improve the specificity and detail of the description.”

As RDFa already allows for use of multiple vocabularies (through the ‘typeOf’ attribute), it is recommended that RDFa publishers use that native syntax.

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OpenMenu Serves Up Structured Data Standards For the Restaurant Industry

What’s on the markup menu for the restaurant industry?

Among the schema.org tags for marking up web pages is one for restaurants, which includes item properties for priceRange, servesCuisine, place, and menu, among others. Restaurants that use the markup language to structure their data are promised search engine optimization (SEO) benefits when hungry consumers want to see what’s on the menu at moderately-priced nearby Italian eateries, for example. They might also or alternately use the GoodRelations ontology for e-commerce to better accommodate search engines, as well as mobile and desktop apps, with service details of hours, payment options, and daily menus that are accessible in up to 50 languages.

OpenMenu has a value proposition around structured data for restaurant owners, too: Providing increased exposure to Internet, mobile and web apps, via what it aims to be a global and open standard for storing, sharing and using their menus over the Internet. The technical details are described at its OpenMenu.org site. Initially launched in 2010, it recently updated the format to Version 1.6 and currently counts about 75,000 menus as part of its landscape – 5,000 of them actively maintained and growing at a couple of thousand a week, according to CEO and founder Chris Hanscom.

Third-party developers can harness the data too, to build applications that interact with menus, like OpenMenu Search, a way for a search engine to drill down through a restaurant’s information to the menu and menu items.

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#SemTechBiz Berlin – Day 2

After a great day yesterday I was eager to to discover what today’s program had to offer.  Unfortunately I had to set off for the airport, where I am now writing this, before the end.  However I caught most of the day and here are my few thoughts and recollections.

P1000760Today’s Keynote was in the form of a panel discussing Semantics in the Automotive Industry with Martin [GoodRelations] Hepp, John Kendall Streit of Tribal DDB, William Greenly of AQKA, and François-Paul Servant from Renault.  They discussed their experiences in pioneering the use of Linked Data / Semantic Web technologies and approaches in the automotive domain.
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SemTechBiz Berlin to Explore Semantics in the Auto Industry

The Semantic Technology and Business Conference (#SemTechBiz) in Berlin, Germany, is only two weeks away. There is still time to register for this highly anticipated event that will feature panels, demonstrations, and sessions with some of the world’s leading semantic technology professionals. One session that is sure to garner big crowds is the keynote panel, Semantics in the Automotive Industry. This panel will feature Martin Hepp of Hepp Research GmbH, William Greenly of AQKA, and François-Paul Servant of Renault.

left to right: Martin Hepp,  William Greenly,  Francois-Paul Servant

Featured Session

Semantics in the Automotive Industry with Martin Hepp, William Greenly, & François-Paul Servant Read more

.data Proposal by Stephen Wolfram Gets Responses From Semantic Community

Photo of Stephen WolframIt cannot be denied that Stephen Wolfram knows data. As the person behind Mathematica and Wolfram|Alpha, he has been working with data — and the computation of that data — for a long time. As he said in his blog yesterday, “In building Wolfram|Alpha, we’ve absorbed an immense amount of data, across a huge number of domains.  But—perhaps surprisingly—almost none of it has come in any direct way from the visible internet. Instead, it’s mostly from a complicated patchwork of data files and feeds and database dumps.”

The main topic of Wolfram’s post is a proposal about the form and placement of raw data on the internet. In the post, he proposes that .data be created as a new generic Top-Level Domain (gTLD) to hold data in a “parallel construct.”

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Semantic SEO Comes to Prestashop e-commerce Sites

Prestashp LogoUsers of Prestashop, the popular open source e-commerce package that powers over 100,ooo shops, now have easy access to semantic markup through the release of a free extension module from Makolab S.A. The extension adds markup from the GoodRelations vocabulary using RDFa syntax to the product item page templates. Read more

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