Posts Tagged ‘MatrixNet’

Yandex Takes Its Machine Learning Smarts Into New Role as Business Services Provider

yandex-logo (1)Yandex is going beyond web search and into the enterprise. This week it announced a new venture, the Yandex Data Factory, which will apply its machine-learning products and algorithms – which power more than 70 percent of its own products and applications – to business’ Big Data issues.

Using a client’s pre-existing data, the press release notes, Yandex creates an algorithmic model, which it then applies to the client’s new data to predict what will happen next in various scenarios. “This is exactly what is happening every second on Yandex’s services when we personalize search suggestions, recommend music, recognize speech or images, or target ads,” the release notes.

The model cases for Yandex Data Factory include: churn prediction by running segmentation and micro-segmentation algorithms on the data to find patterns in customer behavior that indicate they’re heading for the exit or that possible fraud activity is underway; personalizing cross-sell and up-sell recommendations based on user profiles built upon the searches they made, links or ads they clicked, videos they watched, and other activities; using its speech-to-text technology to analyze call center or other support call speech streams and detect anomalies in interactions to drive employee interaction quality and improve skills.

It also uses history-based prediction technology and its own computer vision and image recognition technologies to enables businesses to analyze large volumes of images and videos to spot anomalies, find recurring objects or events, and other things that will help them assess conditions and assure productivity.

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Yandex Boosts Precision Ad Targeting; Machine-Learning Method MatrixNet Is Behind The Scenes

Search engine Yandex said today that it’s boosting its precision-advertising audience targeting, and that the potential is there to increase clickthrough rates from banner ads by hundreds of percents.

To get there, the search engine vendor has enhanced its behavior analytics technology Crypta, which is based on its machine learning method MatrixNet and whose earliest history is in learning to tell gender and age groups from one another to show relevant ads. Now, all kinds of demographics are covered, and Crypta can find various patterns in a website visitor’s behavior and pair them with other visitors’ similar behavior to show targeted banner ads. Crypta, according to the company, continually keeps its knowledge updated by processing and updating information about virtually every Yandex user on a daily basis.

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Email Continues To Smarten Up

The trend is underway for email to get smart. Gmail can leverage JSON-LD and schema.org  to markup information in emails to support interactions with recipients: an RSVP Action for events, a Review Action for restaurants, movies, products and services; a One-click Action for anything that can be performed with a single click; a Go-to Action for more complex interactions to be completed at a web site, as well as Flight interactive cards to confirm reservations and and trigger a Google Now boarding pass. (See our story here about the addition of JSON-LD markup in Gmail.)

Late last week, the search giant also announced that users in its Google Search field trial now can look up Gmail contacts directly from Search. (Those in the field trial can type or speak in queries to retrieve answers in Search from Google Drive or Calendar as well.) With the Gmail integration enabled, Google says users now can do things like get quick directions to a friend’s house or one-tap access to call a contact just by asking for the person’s address or querying for the phone number.

Not to be left out of the intelligent email picture, Yandex late last week debuted Marker.

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