Posts Tagged ‘media’

Scott Brinker presents “A NEW BRAND OF MARKETING” (Free eBook)

Click to dowload Scott Brinker's "A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline"Scott Brinker, whom we have covered many times in the past because of his insights into semantic technology and marketing, has written a new short book about modern marketing trends.  The author presents “seven transformative meta-trends in modern marketing.” In the forward, he identifies these trends as “…wield[-ing] tremendous influence on the current evolution of marketing strategy and management.” The trends Brinker identifies are:

  1. From traditional to digital
  2. From media silos to converged media
  3. From outbound to inbound
  4. From communications to experiences
  5. From art and copy to code and data
  6. From rigid plans to agile iterations
  7. From agencies to in-house marketing

While he does not mention semantics explicitly in the book, knowing Scott as we do, we were curious about his thoughts on the subject. We caught up with him to ask, “So, how does this fit in with Semantic Web Technologies?”

Brinker responded, “Semantic web technologies are a great example of how technology is continuously changing what’s possible in marketing and business. But in the absence of ‘marketing technologists’ — these hybrid professionals who can translate technology capabilities to marketing opportunities, and vice versa — much of that potential remains untapped.”

“Structured and linked data can have such a tremendous impact on shaping customer experiences in a digital world. While not every marketer needs to understand the technical layer of how to make that happen, they need to have a sense of what’s possible — and they need to be able to work with more technical talent, as part of the modern marketing team, to make it happen.”

Brinker, who coined the term “Chief Marketing Technologist,” is offering the 40-pager as a free download on his website.

 

Perfect Memory’s Goal: Help You To Make More From Your Media Content

rsz_pmemThere’s a growing focus on the opportunity for semantic technology to help out with managing media assets – and with making money off of them, too. Last week, The Semantic Web Blog covered the EU-funded project Media Mixer for repurposing and reusing media fragments across borders on the Web. Also hailing from Europe – France, to be exact – is Perfect Memory, which aims to support the content management, automatic indexing and asset monetizing of large-scale multimedia.

Perfect Memory, which was a finalist at this spring’s SemTechBiz semantic start-up competition, has implemented its platform at Belgian TV broadcaster and radio RTBF, for its GEMS semantic-based multimedia browser prototype that was a runner-up at IBC 2013 this fall. In September it also received a 600K Euro investment from SOFIMAC Partners to extend its development efforts, platform, and market segments, as well as protect its innovations with patent filings.

“Our idea is to reinvent media asset management systems,” says Steny Solitude, CEO of Perfect Memory.

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Why Two Industry Giants — Walmart and Viacom — Have Semantic Technology In Their Sites

The opening keynotes at this week’s Semantic Technology and Business Conference saw two industry giants pump up the volume about how, and why, to apply semantic technology in the enterprise.

At Viacom, the largest pure-play media company in the world, the sheer number of perspectives across an exhaustive portfolio that includes more than 160 networks and 500 digital media properties globally, as well as entertainment behemoth Paramount Pictures Corp., was a factor in giving semantic tech a start. Its pain point, chief architect Matthew Degel told attendees, involved dealing with issues like the creative variations that come with the territory – U.S. vs. international versions of digital assets, or the MPEG-2 take on a clip for broadcast in this country vs. H.264/MPEG-4 formats for streaming the same clip online. “How do you track all this and say that I have 23 files, they are all sort of different but they’re talking about the same thing,” Degel said. “We thought semantics could help address that.”

Multi-platform being the rule of the day, the company faced the challenge of making its material reuseable, findable, searchable and purposeable, Degel said. As it takes steps to its goal of providing a corporate-focused, general purpose application of the technology, Degel explained that the view he takes on semantic technology is to think of it as “helping you deal with a certain amount of uncertainty and chaos.”

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School Starts in September – Plan to Get Educated!

September 2011I hate to even mention how quickly Summer is passing, but as we head into August, it’s time to start making plans for the busy Fall event season. September is particularly full of Semantic Tech events.

September 14, in New York City, the Semantic Web Media Summit will take place. A half-day meeting focused on uses of Semantic Web in media, advertising, and publishing, the event is produced by SemanticWeb.com, Lotico.com and our parent company, MediaBistro. With a keynote by Mike Dunn, CTO of Hearst Interactive, and contributions from a stellar group of presenters, the program promises to be a must-attend event for anyone in the New York area interested in how Semantic Technology is changing the media world.  OpenAmplify is sponsoring the conference.

September 21-23, DC-2011, the eleventh International Conference on Dublin Core and Metadata Applications, will take place at the National Library of the Netherlands in The Hague.

Also on Sept. 21, the folks at Schema.org are planning a workshop in Silicon Valley. There are still few details available about this event.

September 26-27, The London Semantic Technology and Business Conference (#SemTechBiz) takes place at the Hotel Russell. This two-day executive conference is designed for business and technology executives who need to learn what semantic technologies are and how to take advantage of semantics in their enterprise and web-based systems. Attendees will further their technical understanding in introductory sessions and learn from the Keynote speakers John O’Donovan (Press Association), Martin Hepp (Hepp Research), Steve Harris (Garlik), and Dennis E. Wisnosky, U.S. Department of Defense.

BBC Introduces Channelography

According to a recent article, “The BBC’s R&D department unveiled an interesting take on the traditional electronic programming guide (EPG) this week that allows viewers to search for people, places and things across tens of thousands of movies and TV show episodes. Channelography is based on captions of close to 170,000 pieces of programming shown across the BBC’s nine U.K.-wide TV networks, which can be searched for close to 100,000 data entities.” Read more

Coming Soon, to a Newsroom Near You

We recently have given coverage to the new rNews standard from the IPTC, but two things today caught our eye:

First, from Beet.tv, a brief video from Mike Dunn, VP and CTO of Hearst Interactive. The video serves as an introduction to the value of rNews in the media industry, and does that well.  That said, I think it could also be used as an elevator pitch for publishing decision-makers who are considering implementing rNews, RDFa, or more generally, Semantic Technologies.  Mike indicates that Hearst is currently evaluating rNews.

The video can be seen here:

NOTE: Mike Dunn will be speaking at SemTech 2011, where there will also be a presentation on the rNews standard. Read more

rNews and 7 Ways to Use It Introduced at New York Times Hosted Meetup

Last week, our own Jennifer Zaino reported on a new standard being adopted by the International Press Telecommunications Council (IPTC), called rNews (rNews 0.1, to be exact).

Last night, at the New York Times Building in Manhattan, the Lotico New York City Semantic Web Meetup group was introduced to rNews.  Presenting to the group were Andreas Gebhard (Getty Images), Stuart Myles (Associated Press), and Evan Sandhaus (New York Times).

By all reports, it sounds like rNews was very well received, and there were several takeaways from the evening.  At one point, Stuart Myles offered seven concrete ideas for ways in which rNews could be used. Read more