Enterprise videos– visionary statements, product introductions, town hall meetings, training aids, and conferences – are everywhere on the Internet and corporate Intranets. But no matter how flashy the graphics or how well-prepared the speaker, there’s something missing when it comes to the viewer experience: The ability to search these videos.
Ramp is one of the vendors aiming to address the issue by delivering a fully automated data-driven user experience around finding content. It’s about the ability to watch and look inside a video — a 45-minute keynote, for example, said Joshua Berkowitz, the company’s director of product management at Enterprise Search & Discovery 2014. Everyone has had the experience of starting to view such an event online, only to get distracted by their smartphones or something else a few minutes in. In the meantime, the video plays on and goes right past the part you were most interested in without your even noticing. “How to find the piece of content that interests you in the same way you could find those pieces inside a document?” he asked the audience.
More importantly, how can the supplier of that content facilitate that, as well as other ways to help the viewer interact with the elements they are interested in, or provide additional information such as links to product or contact details? “Time-based metadata for video can revolutionize the search experience,” Berkowitz said, a capability Ramp’s technology supports with its MediaCloud technology that generates time-coded text transcripts and metadata from video content, providing a time-coded transcript and tag set.